Seattle Startup Automaton Rebrands to Stack Moxie

SEATTLE – (January 25, 2021) – Automaton, the monitoring and testing automation platform for no-code tech stacks, today announced that the company will today begin operations under the brand Stack Moxie.  The company rebranded because of confusion in pronunciation and lack of trademark protection availability.

Companies like The Financial Times, MalwareBytes and TrackVia use Stack Moxie to manage their sales, marketing and web technology stack operations.  The products help their customers detect and resolve problems quickly.

“We’ve built an incredible connection with our community, customers and partners, so rebranding wasn’t something anyone wanted to do, ” said M.H Lines, C.E.O of Stack Moxie.  “But it became obvious that it was necessary.  Stack Moxie is a perfect reflection of our brand and our customers.”

Adam New-Waterson, CMO of Stack Moxie, said “The new brand reflects the guts and gumption required to manage a successful tech stack. Ops isn’t for the weak of heart and we wanted to cherish our customers doing the hard work each and every day.”

The rebranding happens just before the company closes its Seed round fundraise, including notable new investors like Sarah Imbach and Ellen Levy.   In the short term, the company legally will remain Automaton Marketing Inc and will change legal operations following the pandemic. 

About Stack Moxie

Stack Moxie is the leading monitoring and test automation toolkit for the business users managing complex tech stacks, and a leader in the no-code movement.  The company’s headquarters are in the Seattle area, and customer support center is in Tallahassee, Florida.  

The company was founded in 2018, participated in Seattle Techstars 2019 with Chris Devore and Aviel Ginzburg, in the inaugural class of Women in Cloud and the first WTIA Founders program.  

For Immediate Release
Press Contact:   M.H. Lines
[email protected]

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