What Is a Regression Test?

CRM regression tests, SFDC regression tests and MOps regression tests are all designed to do the same thing: make sure that when you make a change in your system, the upstream or downstream systems that are dependent on that function still work. Every time a Salesforce admin pushes a change to a required field, all the other teams do regression

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Stack Moxie’s Scrum Transformation: Two Week Sprints

As the Stack Moxie marketing team gets comfortable being Agile, changes are being made to help them maximize their success and minimize their scrum challenges. After a few weeks completing two-week Sprint cycles instead of one-week, we asked the team to respond to this prompt: How has moving from one-week to two-week sprints made me not hate scrum? Also, check

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Stack Moxie: Scrum Transformation - First Month
Agile Marketing

Stack Moxie’s Scrum Transformation: First Month

One month into becoming an agile scrum marketing team, everyone is reflecting on their journey so far and its highs and lows. We asked everyone to respond to this prompt: One month of Agile—What did I learn? What did I hate? Shea (Scrum Master) “As Stack Moxie’s Scrum Transformation continues, I now realize that, even though we are getting the

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Stack Moxie - Scrum Transformation - Week 3
Agile Marketing

Stack Moxie’s Marketing Scrum Transformation: Week Three

As Stack Moxie’s marketing team continues its transformation into a scrum team, each member has been thinking about ways to improve the current process and optimize it to be as effective as possible. This week, we asked everyone to respond to this prompt: Find two scrum articles….discuss why you like them. What could we change/improve with our current process? Shea

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Stack Moxie - Scrum Transformation - Week 2
Agile Marketing

Stack Moxie’s Marketing Scrum Transformation: Week Two

Stack Moxie has just finished its first week officially operating as a Scrum team, going through a full cycle of sprint planning, tasking, execution, and demoing. As the group gets comfortable working both as a team and individually in this framework, we’re continuing to document our journey to a full-fledged Scrum team. This week, we asked each team member the

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Stack Moxie - Scrum Transformation - Week 1
Agile Marketing

Stack Moxie’s Marketing Scrum Transformation: Week One

Last week, Stack Moxie’s marketing team began its transition from Agile to Scrum team. The change will be most of the group’s first experience with scrum, and the journey is being documented as the team learns how to work in a scrum environment and what it looks like to succeed in that area. This week, we asked each team member

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Agile Continuous Learning for Marketing Operations

An important element in a marketing team’s journey to becoming agile is adopting a culture of continuous learning.  This learning needs to come not only from the team’s successes, but more importantly, from its failures. When customers on our platform discover issues in their marketing technology stacks, all too often, we hear embarrassment about the problems they uncovered. “How could

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MarTech: Quality is no longer optional

As the agile movement continues to mature, other parts of the enterprise are benefiting from the principles and practices.  In many organizations, marketing is in the forefront of the movement from technical to citizen agile. Just as technology has become central to sales and marketing, many software engineering practices are following suit.  Whether you are in software engineering or marketing,

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Great article on DevOps … and how MarketingOps can learn from our elders

There is so much talk about Marketing Operations – MOps or MarketingOps (or a thousand other abbreviations).  But I’m constantly surprised that Marketers want to blaze their own trail in creating Marketing Operations, rather than learning from our big brother, DevOps. Last month, we had incredible attendance (ok, so my expectations are low …) at Eric’s 3 Operational Metrics webinar

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