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Monitor the Entire Revenue Stack

You’re the expert the team will turn to when something doesn’t work quite right, when a campaign needs to be launched, or when the leads stop flowing. We’re the team & tech you turn to when you need to catch and solve those problems before they happen.

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Monitor & Validate Operational Processes



Lead Lifecycle

The lead lifecycle is the entire process by which leads are evaluated, segmented, qualified, and make their way to your sales team. The process begins the moment a prospect engages with your website all the way until they become a sales qualified opportunity.
Easy Starter? No
Average Cadence: In real-time
Difficulty: 3 – Moderate

RTM – MQL

How we identify when a lead is ready for a sales follow up. This proceess can be done through lead scoring or fast racked programs.
Easy Starter? No
Average Cadence: In real-time
Difficulty: 3 – Moderate

Lead Data Mapping

The Lead Data Mapping Starter works by creating a Lead object in one system, waiting a given period of time, then checking for an equivalent Lead object in a second system. This test proves that Leads are mapped correctly and are synced between systems.
Easy Starter? Yes
Average Cadence: As needed
Difficulty: 1 – Very Easy

RTM – Contact Us/Trial/Demo

Real time monitoring follows your lead through your system to ensure that it is processing as expected and within the expected time frame.
Easy Starter? No
Average Cadence: In real-time
Difficulty: 3 – Moderate


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Monitor & Validate Web Operations



Pixel Testing

Pixels are snippets of code that allow you to gather valuable information about website visitors and what actions they took, so you can send them ads that are most relevant to them.
Easy Starter? Yes
Average Cadence: Once a day
Difficulty: 1 – Very Easy

Linkedin Insights

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors.
Easy Starter? Yes
Average Cadence: As needed
Difficulty: 1 – Very Easy

Google Analytics

Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.Google Analytics uses a JavaScript code to collect information from websites. In this way, Analytics records a visit each time a user views a page with the Google Analytics code.
Easy Starter? Yes
Average Cadence: Once a day
Difficulty: 1 – Very Easy

Web Page is Up

This test monitors your webpage to make sure it is up and running within a timely manner for optimal end user experience. A user may be notified when a Web Page is lagging or experiencing outages.
Easy Starter? Yes
Average Cadence: Once a month
Difficulty: 1 – Very Easy


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Monitor and Validate Campaign Ops



Identify Broken Hidden Fields on Form Submissions

For attribution and routing hidden fields are critical but are pass the complexity of most marketing ops members, our tools allows you to understand what you can see at scale.
Easy Starter? No
Average Cadence: As needed
Difficulty: 2 – Easy

Contact Us/Free Trial/Demo

Most important pages for our demand generation channel. These pages are where the majority of leads come from.
Easy Starter? Yes
Average Cadence: Once a day
Difficulty: 2 – Easy

Campaign Operations Templates

Campaign Operations is how you align and execute institutional goals, objectives within a technical strategy.
Easy Starter? No
Average Cadence: As needed
Difficulty: 2 – Easy

UTM Validation

UTM parameters are extensions of URLs that enable marketers to track the source of traffic to a webpage. UTM parameters work like “tags” on a URL. When someone clicks on a URL containing UTM parameters, those tags are sent back to your associated analytics tool, such as Google Analytics, for tracking.
Easy Starter? No
Average Cadence: In real-time
Difficulty: 3 – Moderate

Attribution Reporting

Attribution reporting is about giving credit to all your different marketing efforts. With attribution reporting, you’ll be able to tell which specific activities, channels, and/or campaigns are generating the most results. UTM tracking is vital to the success of attribution reporting.
Easy Starter? No
Average Cadence: In real-time
Difficulty: 3 – Moderate

Landing Pages/Campaign Operations

Webinars, white papers, and content downloads are a part of demand generation and are important to make sure that the end user has a good experience.
Easy Starter? Yes
Average Cadence: Once a day
Difficulty: 1 – Very Easy


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Monitor and Validate Data & Analytics



Normalization

Testing that country values normalize to the right expected outcome. For example we expect USA to normalize to “United States” or vice versa.
Easy Starter? No
Average Cadence:
Difficulty: 2 – Easy

Third Party Data Augmentation

Data augmentation is the capability for a third-party software to fill in the blanks with your data set.
Easy Starter? No
Average Cadence: In real-time
Difficulty: 3 – Moderate

Standardization Testing

Standardization testing is the processes of ensuring all inbound channels collect the same data points for processing.
Easy Starter? No
Average Cadence: In real-time
Difficulty: 3 – Moderate

Email Validation

Our email confirmation test allows you to prove whether or not a form on a landing page is successfully submitted to your system, and that your automatic confirmation email has fired to the test email address for trial, webinar or content subscription programs. You can also test the email from label, to and from email address, subject line, plain text code and HTML with a custom test, or by editing the starter template.
Easy Starter? No
Average Cadence: Once a day
Difficulty: 2 – Easy


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Monitor Compliance (GDPR, Preference Center, etc)



Preference Center

In short, a preference center is a page on your app and/or website that lets a user decide what sort of notifications and messages they’ll allow from your brand.
Easy Starter? No
Average Cadence: Once a week
Difficulty: 2 – Easy

GDPR

Europe’s new data privacy and security law includes hundreds of pages’ worth of new requirements for organizations around the world.
Easy Starter? No
Average Cadence: Once a week
Difficulty: 4 – Slightly Difficult


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