by Veronica Drake | Jul 26, 2021 | Best Practices, Culture and Values
As your organization grows and operations become spread out, communication acts as the key to ensuring that teams and projects are aligned. Good communication signals maturity, and setting your team up with set processes that nurture this practice will prevent...
by Veronica Drake | Aug 4, 2021 | Marketing Operations
An important part of any organization’s error maturity is having a “rolling back” functionality so the team can revert back to a previous working dataset in the event of a failure. Despite being a powerful and important feature, few marketing technologies...
by Bria Fox | Jul 18, 2021 | Uncategorized
This week, Stack Moxie was featured on Heinz Marketing’s blog post as App of the Week. Heinz’s Marketing Planning Manager, Lisa Heay, said a few words about her experience with our app: If you are in MOPs, you understand. I’ve given up many weekend days...
by M.H. Lines | Jul 12, 2021 | Best Practices, Product and Features, Stack Moxie Testing
Spoiler alert: We just launched a new feature named “Templates.” In my former days building a Center of Excellence for Marketing Operations or managing consulting teams, testing was both the bane of my existence and the savior. It is an oft lamented irony of...
by M.H. Lines | Jul 8, 2021 | Best Practices
One of the most interesting things I’ve learned in the past few years was the concept of complicated vs. complex problems. Borrowing from Ted Kini’s article in Inc, and quoting Rick Nason: A complicated issue, explains Nason, is one in which “the components can...
by Bria Fox | Jun 28, 2021 | Culture and Values, Start-up Life
The month of June is widely known as Pride Month and this has led the marketing world to push many companies to switch their logos to includes LGBTQIA+ flags until the 30th. No initiatives, no volunteering, no fundraisers. The stores fill with pride and ally-friendly...
by Veronica Drake | Jun 25, 2021 | Best Practices, Culture and Values
Keeping everyone in the loop at your organization about what’s going on in terms of projects, outages, and your tech stack is a precursor for an efficient company-wide process. Publishing service-level agreements (SLAs) benefits both you and the entire team while...
by M.H. Lines | Jun 21, 2021 | Best Practices, Culture and Values
Transparency can be scary. Especially at a company when failures are certain to happen. AKA every company. #failshappen. It is natural to want to cover up the low points, whether to keep your team, and yourself looking good or to not worry teammates about challenges...
by Veronica Drake | May 27, 2021 | Marketing Operations, Best Practices
As an organization grows, it is vital to regularly assess the quality of RevOps that align sales, marketing, and customer success practices to maximize revenue. Though this can seem daunting at first, the importance of implementing a seamless, transparent framework...
by M.H. Lines | May 19, 2021 | Website Migration, Marketing Operations
We’ve now had two outages in six days. The first incident was a small one and our fault. Our API went down for Marketo users sending us live test leads. Because it sat between web team, product, and customer success, no one owned it and no one had a monitor on it. The...