How do I know if I’m a Bulk Sender?

How do I know if I’m a Bulk Sender?

One of the most important classifications in understanding if the new Google Spam Policy requirements pertain to you is the classification of “Bulk Sender.” Google’s FAQ on the topic lives here: FAQ Google Sender Guidelines. Short Answer: If your...
Take Point: A Leader’s Resource

Take Point: A Leader’s Resource

A Project Plan for Building and Leading a Tiger Team on Bulk Sender Changes The new policy changes from Google and Yahoo put every email sender at your company’s productivity and effectiveness at risk. It also isn’t a revenue generating activity to fix it....
Bulk Email Changes – Where to start?

Bulk Email Changes – Where to start?

Google Bulk Email – what to do first? A lot of folks are talking about what Google is doing on February 1. Some are calling it spampocalypse. We’ve got an entire page of resources, but if you are just learning about it, here’s where anyone who owns an email...