by Veronica Drake | May 27, 2021 | Marketing Operations, Best Practices
As an organization grows, it is vital to regularly assess the quality of RevOps that align sales, marketing, and customer success practices to maximize revenue. Though this can seem daunting at first, the importance of implementing a seamless, transparent framework...
by M.H. Lines | May 19, 2021 | Website Migration, Marketing Operations
We’ve now had two outages in six days. The first incident was a small one and our fault. Our API went down for Marketo users sending us live test leads. Because it sat between web team, product, and customer success, no one owned it and no one had a monitor on it. The...
by Bria Fox | May 12, 2021 | Best Practices, Stack Moxie Testing
How many times have you checked a marketing campaign to make sure that it’s functioning correctly? Has your heart skipped a beat before you run a nurture campaign? How about triple-checking that your lead scoring is set up flawlessly for a page on your website?...
by Adam New-Waterson | May 5, 2021 | Start-up Life, Best Practices
Phase One – Marketing Infancy Young startups need deals – not documentation. The earliest deals are sourced by the founders as they validate their use case. Oftentimes sales will join next as the founders can’t scale this approach and have too many other...
by Adam New-Waterson | Apr 21, 2021 | Culture and Values, Marketing Operations
It’s the thing everyone hates to hear the most — the system went down. In our case, last week for several hours overnight, one of our APIs went offline affecting a percentage of our clients. Once we realized the service was offline, it was fixed within 22...
by Shea Chanon | Apr 15, 2021 | Uncategorized
Most people have heard the saying, “The shoemaker’s children go barefoot.” It certainly holds true that people often don’t practice what they preach. Everyone has heard the saying. Everyone has seen it happen. Yet nobody thinks it will happen to...
by M.H. Lines | Jan 27, 2021 | Culture and Values
Automaton is now Stack Moxie. Even though I love the name, I hate it. I loved the name Automaton when my cofounder Andy and I sat down in 2016 and came up with it. I was shocked to see it available in a trademark search. It represented everything I thought the company...
by Adam New-Waterson | Jan 27, 2021 | Press Releases
SEATTLE – (January 25, 2021) – Automaton, the monitoring and testing automation platform for no-code tech stacks, today announced that the company will today begin operations under the brand Stack Moxie. The company rebranded because of confusion in...
by Adam New-Waterson | Mar 25, 2020 | Culture and Values
Succession planning isn’t just a technique for managers to think through a graceful exit from a company, it can also be a useful, reflective, once-a-year exercise for specialists, analysts, and other individual contributors to identify what to get off their...
by Adam New-Waterson | Mar 23, 2020 | Events
Last week we co-sponsored a webinar about the burning questions marketers are asking about demand generation and revenue operations alongside Metadata.io. The panelists that graced the virtual stage were Sara McNamara, Senior MOPs Manager at Cloudera, “G” Cabane,...
