Seattle Inno Madness 2023 Stack Moxie made it to round three of the annual Seattle Inno Madness bracket, which brings together some of the cities most promising startups to let readers decide who they would invest in. The fun continues next week as we go up against...
A Marketing Operations professional plays a crucial role in ensuring that marketing campaigns are executed efficiently and effectively. Here are some things that a Marketing Operations professional should aim to accomplish in their first 30/60/90 days on the job:...
Teams rely on messaging platforms like Microsoft Teams to communicate quickly and stay aligned. And for many people, especially on remote or hybrid teams, that’s where you go to get important updates, check notifications about initiatives you’re working on, and share...
Modern marketing teams are taking control of their tech stacks and monitoring each and every aspect of their website, campaigns, and integrations. And with a tool like Stack Moxie, it’s easy to stay in the know about what’s working and what’s not thanks to alerts that...
Marketers know that in order to achieve error-free campaigns, they need to be tested and QA’d before they launch. Different teams accomplish this in different ways—but no matter how you test, it’s crucial that everyone is onboard and contributing to the QA process....
As businesses grow and become part of larger organizations through organic growth and M&A, it can be challenging to manage multiple instances of MAPs and CRMs. This complexity can make decision making difficult and result in a frustrating experience for marketing...
UTMs, when implemented properly, are one of the most effective ways to understand campaign performance and traffic attribution. For marketers, these tracking links generate important data about the source of their website traffic and which which campaigns are driving...
One way for marketers to prove a return on investment (ROI) is to use Urchin Tracking Module (UTM) codes on campaign links. These are simple to create with a UTM builder, and enhance the richness of your data by providing specific insights into how your audience is...
The end of 2022 is near, so sales and marketing teams are planning for 2023 to identify and set goals for the coming year. To do this, you should start by reviewing your 2022 goals and KPIs to assess how you performed and what adjustments need to be made for the next...
Since the beginning of technology, we have always had to verify that what we built actually does the thing it was designed to do. It’s the reason software companies have teams dedicated to QA. And just like software teams, Marketing Operations, Demand...
