by Veronica Drake | Jan 11, 2023 | Best Practices, Events
UTMs, when implemented properly, are one of the most effective ways to understand campaign performance and traffic attribution. For marketers, these tracking links generate important data about the source of their website traffic and which which campaigns are driving...
by Veronica Drake | Dec 14, 2022 | Product and Features
One way for marketers to prove a return on investment (ROI) is to use Urchin Tracking Module (UTM) codes on campaign links. These are simple to create with a UTM builder, and enhance the richness of your data by providing specific insights into how your audience is...
by Veronica Drake | Nov 30, 2022 | Best Practices, Events
The end of 2022 is near, so sales and marketing teams are planning for 2023 to identify and set goals for the coming year. To do this, you should start by reviewing your 2022 goals and KPIs to assess how you performed and what adjustments need to be made for the next...
by Veronica Drake | Nov 18, 2022 | Best Practices
Since the beginning of technology, we have always had to verify that what we built actually does the thing it was designed to do. It’s the reason software companies have teams dedicated to QA. And just like software teams, Marketing Operations, Demand...
by Veronica Drake | Nov 11, 2022 | Product and Features
Tracking pixels are critical for marketers, giving important insights into how customers are behaving across a brand’s site and socials. They also provide the data you need to make decisions about future campaigns and budgeting for advertising and other initiatives....
by Veronica Drake | Nov 4, 2022 | Product and Features
Stack Moxie was built to help users better manage their marketing tech stacks by asking questions about their tech stack, workflows, and technical revenue processes and getting answers through tests. But to effectively manage your marketing tech stack and get the...
by Veronica Drake | Oct 28, 2022 | Product and Features
As your team grows and your campaigns expand, it’s impossible for Marketing Operations admins to maintain control over tracking. There are too many people putting links in too many places, which causes your tried and true templates and worksheets to degrade over time...
by M.H. Lines | Oct 27, 2022 | Best Practices
As marketers, it’s our responsibility to help our organization, from Product to Sales: Reach our target audience Make connections that foster brand awareness Drive leads to generate revenue Each marketing campaign presents a new opportunity to achieve this and,...
by Veronica Drake | Oct 21, 2022 | Product and Features
List imports are guaranteed to go wrong. If someone doesn’t forget to import a field of critical data, they probably imported duplicate leads or overwrote good data. To get imports done right, you need an experienced admin that’s familiar with the system, understands...
by Veronica Drake | Oct 14, 2022 | Product and Features
Webinars and other virtual events give you the opportunity to connect with prospects and customers from any distance, which is especially important in today’s hybrid virtual world. Webinar providers, like GoToWebinar, make hosting webinars easier than ever, but add an...
