Preference Center Monitoring: Use Case Overview

Reduce risk of spam and blocklists

Make it just as easy for a user to manage their preferences or unsubscribe as it is for them to mark email as spam. Real time monitoring validates the path of each user through your preference center, and ensures their selections are honored in core systems.

Team: Marketing Ops

Product Pillar:

Impact
Reduce risk of spam and blocklists
Team
Marketing Ops