utm
Best Practices

Webinar Recap: A Beautiful UTM Tracking Strategy

UTMs, when implemented properly, are one of the most effective ways to understand campaign performance and traffic attribution. For marketers, these tracking links generate important data about the source of their website traffic and which which campaigns are driving the most conversions. And for other teams within the broader organization, they provide important context for how users engage with their

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Stack Moxie - #1 Most Anticipated App - Salesforce
Events

Stack Moxie: #1 Most Anticipated Solution – Salesforce AppExchange

Stack Moxie is excited to announce that we has been named “#1 Most Anticipated Solution for AppExchange” by Salesforce. This win comes after 8 weeks participating in the Salesforce Accelerate BUILD program, where 23 incredible companies got the chance to learn and grow with the leadership of SFDC mentors as they ready their products for debut on the AppExchange page. 

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Stack Moxie Webinar Recap - Scaling Martech with Testing Automation Ft. Dawit Tesfaye, AvePoint
Events

Webinar Recap: Scaling MarTech (systems and people) with Test Automation

Last week Stack Moxie and Dawit Tesfaye, AvePoint’s Director of Marketing, hosted a webinar about how AvePoint uses testing automation from Stack Moxie to scale its business and build out its new MarTech department. When it comes to managing a marketing tech stack, the organization has found that clean data, longstanding solutions, and targeted testing is key. AvePoint is Microsoft

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Webinar Recap: Burning Questions about Demand Generation and Revenue Operations

Last week we co-sponsored a webinar about the burning questions marketers are asking about demand generation and revenue operations alongside Metadata.io. The panelists that graced the virtual stage were Sara McNamara, Senior MOPs Manager at Cloudera, “G” Cabane, Growth Advisor, Adam Shoenfeld, VP of Strategy at Drift and Jill Rowley, Investor and Fund Advisor. The questions were submitted by the

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Marketo RKOM: A Recap

I spent much of last week, with my team at Marketo RKOM getting connected to the Marketo LaunchPoint Partner network and many of the Marketo Account Managers. It was was my first glimpse into the Marketo world that I have heard so much about, and it was a great first experience. ​Steve Lucas was kind enough to pose with me

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