Back in 2021 at Dreamforce, I spoke about what makes a mature revenue ops system.  It hasn’t changed much, except that in a world where an Autonomous GTM engine is possible, Observability is now both the pinnacle of maturity, and a foundational requirement. You Can’t Scale Autonomous Systems Without It In the world of DevOps, observability is a well-established principle.

Google’s cookie dilemma is highlighted by an increasing monopoly risk with regulators, and perhaps an unintended impact on martech vendors that would dramatically change how brands interact with prospects and customers.

Who’s Getting Fined, How Much, and Why Compliance Matters Now More Than Ever In the last year, regulatory bodies in the European Union and other jurisdictions have significantly ramped up their enforcement of data privacy laws, particularly those related to the General Data Protection Regulation (GDPR). Fines for data privacy violations have skyrocketed, and companies across a wide range of