One of the most important classifications in understanding if the new Google Spam Policy requirements pertain to you is the classification of “Bulk Sender.”
Google’s FAQ on the topic lives here: FAQ Google Sender Guidelines.
Short Answer:
If your organization–from any combination of domains and subdomains–has ever sent 5,000 emails to personal Gmail inboxes in the same day, you are now and forever classified as a Bulk Sender. This includes emails from any platform, including your corp email, applicant tracking system, sales engagement, etc. It’s not just a measure of a single system like marketing automation.
It’s possible that the classification begins on Feb 1, 2024, but that has not been specified by Google.
The Long Answer:
Whether or not you are a bulk sender is fuzzier. If you approached 5,000 more than once, you might be classified as a bulk sender. This language is pretty consistent with language that Google has used on the search algorithm, which means, they have no intention of disclosing all the ways this is calculated.
Here’s my conspiracy theory side kicking in. Even though they say this calculation isn’t a function of sends to Google Business accounts, they have that data. If you send a lot of emails to any Google mail account (Gmail or business) I’m certain their algorithm notices.
And, being Stack Moxie, the next question is “Can Stack Moxie Monitor my Bulk Sender Status?”
Sadly, no. The Bulk Sender Classification is currently not part of the Google Postmaster Toolkit. Rest assured, as soon as that status is published, we’ll find a way to monitor it and notify you.
In the meantime, if all of your combined email sending departments might have sent high volumes on just one day, the best approach is to just monitor your Domain Reputation and Spam Rate. Stack Moxie is free and automated and takes minutes to set up. Just do it.
