Back in 2021 at Dreamforce, I spoke about what makes a mature revenue ops system.  It hasn’t changed much, except that in a world where an Autonomous GTM engine is possible, Observability is now both the pinnacle of maturity, and a foundational requirement. You Can’t Scale Autonomous Systems Without It In the world of DevOps, observability is a well-established principle.

Who’s Getting Fined, How Much, and Why Compliance Matters Now More Than Ever In the last year, regulatory bodies in the European Union and other jurisdictions have significantly ramped up their enforcement of data privacy laws, particularly those related to the General Data Protection Regulation (GDPR). Fines for data privacy violations have skyrocketed, and companies across a wide range of

Google’s policy changes are your big career opportunity. Here’s how to lead your organization through these email changes.

A project plan for building and leading a tiger team on email bulk sender changes

How to approach Google’s new bulk email sender guidelines. Upsides, downsides, and risks to taking action.

What should you do about bulk email changes? Here’s where to start addressing Google’s new policy guidelines.