by M.H. Lines | Jan 27, 2021 | Culture and Values
Automaton is now Stack Moxie. Even though I love the name, I hate it. I loved the name Automaton when my cofounder Andy and I sat down in 2016 and came up with it. I was shocked to see it available in a trademark search. It represented everything I thought the company... by M.H. Lines | Mar 11, 2020 | Best Practices
Last week, Sequoia released an article providing guidance for their start-up. In this missive, they compared the COVID-19 outbreak to the most recent recessions. I’m not an expert, but synthesizing the recent advice, the best case scenario is that we’ll see... by M.H. Lines | Feb 26, 2020 | Marketing Operations, Stack Moxie Testing
Have you ever inherited a marketing automation platform in disarray? Or maybe you’ve been building one up over the years and it feels like it’s always teetering on the brink of chaos. Do you ever feel nervous rolling out new programs, workflows, or integrations... by M.H. Lines | Feb 4, 2020 | Stack Moxie Testing
Devs and marketers have more in common than you might think. For example: we both move fast. We have to. Agility is a competitive advantage, whether it’s reacting quickly to a shifting market or tightening iteration cycles on user feedback. Where we differ is in how... by M.H. Lines | Jan 8, 2020 | Uncategorized
The bigger your company gets, the more likely it is that different functions are becoming distributed. Think about the website. Especially in consumer organizations, the website is typically a core component of the product, and owned by product engineering. But the... 