Culture and Values
How Test-Driven Marketing Transforms Campaign QA
Test Driven Marketing is revolutionizing campaign QA by transitioning from manual validations to automated scalable testing
Veronica Drake
April 5, 2024
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Test Driven Marketing is revolutionizing campaign QA by transitioning from manual validations to automated scalable testing
Strong communication is the best way to build trust among your team especially when it comes to errors and outages Error maturity is a vital component of strategic maturity that you should be evaluating and optimizing but most teams aren 8217 t
As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack Moxie’s founder and CEO, M.H. Lines, spoke at OpsStars last month to share her Strategic Quality Model, a
Since Stack Moxie was founded, we have aimed to make testing and managing a marketing tech stack easy and accessible to all teams, regardless of how simple or complex their setup. From new startups to established enterprises, visibility into the how of marketing technology is never easy to get. There is always a level of uncertainty that plagues marketing, sales,
As the Stack Moxie marketing team gets comfortable being Agile, changes are being made to help them maximize their success and minimize their scrum challenges. After a few weeks completing two-week Sprint cycles instead of one-week, we asked the team to respond to this prompt: How has moving from one-week to two-week sprints made me not hate scrum? Also, check
With Q4 well underway and 2022 rapidly approaching, your company is likely mapping out its budgets for the new year. This process can be complicated, especially when looking at the last two years and their decidedly irregular data. Although analytics and careful metrics tracking are essential parts of understanding where your budget is best spent, 2020 destroyed benchmarks for most
One month into becoming an agile scrum marketing team, everyone is reflecting on their journey so far and its highs and lows. We asked everyone to respond to this prompt: One month of Agile—What did I learn? What did I hate? Shea (Scrum Master) “As Stack Moxie’s Scrum Transformation continues, I now realize that, even though we are getting the
As Stack Moxie’s marketing team continues its transformation into a scrum team, each member has been thinking about ways to improve the current process and optimize it to be as effective as possible. This week, we asked everyone to respond to this prompt: Find two scrum articles….discuss why you like them. What could we change/improve with our current process? Shea
Stack Moxie has just finished its first week officially operating as a Scrum team, going through a full cycle of sprint planning, tasking, execution, and demoing. As the group gets comfortable working both as a team and individually in this framework, we’re continuing to document our journey to a full-fledged Scrum team. This week, we asked each team member the
Last week, Stack Moxie’s marketing team began its transition from Agile to Scrum team. The change will be most of the group’s first experience with scrum, and the journey is being documented as the team learns how to work in a scrum environment and what it looks like to succeed in that area. This week, we asked each team member
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