Best Practices

Session Recap: The Strategic Quality Model: Building Trust and Transparency Among Marketing Ops Teams for Greater Success

As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack Moxie’s founder and CEO, M.H. Lines, spoke at OpsStars last month to share her Strategic Quality Model, a

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Culture and Values

How Radical Hospitality Transforms Business Relationships

Since Stack Moxie was founded, we have aimed to make testing and managing a marketing tech stack easy and accessible to all teams, regardless of how simple or complex their setup. From new startups to established enterprises, visibility into the how of marketing technology is never easy to get. There is always a level of uncertainty that plagues marketing, sales,

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Stack Moxie’s Scrum Transformation: Two Week Sprints

As the Stack Moxie marketing team gets comfortable being Agile, changes are being made to help them maximize their success and minimize their scrum challenges. After a few weeks completing two-week Sprint cycles instead of one-week, we asked the team to respond to this prompt: How has moving from one-week to two-week sprints made me not hate scrum? Also, check

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Best Practices

Planning A 2022 Marketing Tech Stack Budget

With Q4 well underway and 2022 rapidly approaching, your company is likely mapping out its budgets for the new year. This process can be complicated, especially when looking at the last two years and their decidedly irregular data. Although analytics and careful metrics tracking are essential parts of understanding where your budget is best spent, 2020 destroyed benchmarks for most

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Stack Moxie: Scrum Transformation - First Month
Agile Marketing

Stack Moxie’s Scrum Transformation: First Month

One month into becoming an agile scrum marketing team, everyone is reflecting on their journey so far and its highs and lows. We asked everyone to respond to this prompt: One month of Agile—What did I learn? What did I hate? Shea (Scrum Master) “As Stack Moxie’s Scrum Transformation continues, I now realize that, even though we are getting the

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Stack Moxie - Scrum Transformation - Week 3
Agile Marketing

Stack Moxie’s Marketing Scrum Transformation: Week Three

As Stack Moxie’s marketing team continues its transformation into a scrum team, each member has been thinking about ways to improve the current process and optimize it to be as effective as possible. This week, we asked everyone to respond to this prompt: Find two scrum articles….discuss why you like them. What could we change/improve with our current process? Shea

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Stack Moxie - Scrum Transformation - Week 2
Agile Marketing

Stack Moxie’s Marketing Scrum Transformation: Week Two

Stack Moxie has just finished its first week officially operating as a Scrum team, going through a full cycle of sprint planning, tasking, execution, and demoing. As the group gets comfortable working both as a team and individually in this framework, we’re continuing to document our journey to a full-fledged Scrum team. This week, we asked each team member the

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Stack Moxie - Scrum Transformation - Week 1
Agile Marketing

Stack Moxie’s Marketing Scrum Transformation: Week One

Last week, Stack Moxie’s marketing team began its transition from Agile to Scrum team. The change will be most of the group’s first experience with scrum, and the journey is being documented as the team learns how to work in a scrum environment and what it looks like to succeed in that area. This week, we asked each team member

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Integrating Into a Corporate-Wide Bug Tracking System | Stack Moxie
Best Practices

Integrating Into a Corporate-Wide Bug Tracking System

Ranjeet Minampally is Stack Moxie’s Senior Director of Product Engineering with an IT background. He has been a career-long advocate of servant leadership and strategic product roadmapping, and now supports Stack Moxie in finding new ways to deliver solutions in the world of marketing operations. Dealing with the errors and issues that inevitably come up in the world of marketing

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