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Integrating Into a Corporate-Wide Bug Tracking System | Stack Moxie
Best Practices

Integrating Into a Corporate-Wide Bug Tracking System

Ranjeet Minampally is Stack Moxie’s Senior Director of Product Engineering with an IT background. He has been a career-long advocate of servant leadership and strategic product roadmapping, and now supports Stack Moxie in finding new ways to deliver solutions in the world of marketing operations. Dealing with the errors and issues that inevitably come up in the world of marketing

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Adam New-Waterson September 16, 2021
Stack Moxie: Diagramming Your Tech Stack
Best Practices

Diagramming Your Tech Stack—The What, How, and Why of a Tech Stack Diagram

When creating a transparent marketing and sales organization, ensuring everyone understands the company’s tech stack and how each piece fits together is essential. From questions about capacity to considering new technology, the first step is to provide define the purpose of each tool to assess if each is meeting the needs of the business. First, here is an example of

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Veronica Drake August 26, 2021
Error Maturity: A Lesson in Transparency for Your Organization and Your People | Stack Moxie
Best Practices

Error Maturity: A Lesson in Transparency for Your Organization and Your People

As part of a look at how communication serves to benefit your team’s trust, especially related to errors and outages, it’s important to view error maturity as its own (though related) component to be evaluated and optimized. Along with a process for reporting errors to employees and customers, a mature organization also has  a list of errors that acknowledges their

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Veronica Drake August 16, 2021
Best Practices

The Importance of Open Communication in Growing Your Organization

As your organization grows and operations become spread out, communication acts as the key to ensuring that teams and projects are aligned. Good communication signals maturity, and setting your team up with set processes that nurture this practice will prevent unnecessary stress, outages, and distrust.  A Journey to Communication Thinking back to when you first started our in your career,

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Veronica Drake July 26, 2021
Stack Moxie's New Feature: Templates
Best Practices

Time-Saving Templates for Fail-Proof Testing

Spoiler alert:  We just launched a new feature named “Templates.” In my former days building a Center of Excellence for Marketing Operations or managing consulting teams, testing was both the bane of my existence and the savior. It is an oft lamented irony of marketing “automation” that so much is truly manual. It was only with a great campaign build

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M.H. Lines July 12, 2021
Service Level Agreements Worth Sharing- Keep Your Team Aligned With SLAs
Best Practices

Service Level Agreements Worth Sharing: Keep Your Team Aligned With SLAs

Keeping everyone in the loop at your organization about what’s going on in terms of projects, outages, and your tech stack is a precursor for an efficient company-wide process. Publishing service-level agreements (SLAs) benefits both you and the entire team while clearing up communications to establish realistic expectations.  Here is a list of the SLAs you should be sharing with

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Veronica Drake June 25, 2021
Trust Through Transparency- Building a Demand Central
Best Practices

Trust Through Transparency: Building a Demand Central

Transparency can be scary. Especially at a company when failures are certain to happen. AKA every company. #failshappen. It is natural to want to cover up the low points, whether to keep your team, and yourself looking good or to not worry teammates about challenges that might not affect them anyway.  So much of what happens in modern ops teams

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M.H. Lines June 21, 2021
Discover how transparency in RevOps leads to measurable revenue growth and overall company success.
Marketing Operations

How Does RevOps Move from Tactical to Strategic? It Takes Trust.

As an organization grows, it is vital to regularly assess the quality of RevOps that align sales, marketing, and customer success practices to maximize revenue. Though this can seem daunting at first, the importance of implementing a seamless, transparent framework will create an environment that works well together towards one goal—measurable revenue growth. Trust and Transparency Communication, system monitoring, and

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Veronica Drake May 27, 2021
Best Practices

The Reality of Marketing Automation Without Testing

How many times have you checked a marketing campaign to make sure that it’s functioning correctly? Has your heart skipped a beat before you run a nurture campaign? How about triple-checking that your lead scoring is set up flawlessly for a page on your website? These are things that so many marketing ops professionals stress about daily. Why put yourself

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M.H. Lines May 12, 2021