Everyday, we all experience the product of bad decision in deliverabilty or customer experience. Especially in email. Oversending. Bad targeting. Mass emails. Bullshit personalization. Spam. Funny how good intentions actually lead to better deliverability. 98% of my career has been in B2B. But I’ve loved the work Braze has done lately. Especially a recent blog post by Alison Gootee. And
How to adopt a blameless post mortem culture in marketing
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what is agile marketing and — why all the hype? Chances are most of the content you’ve seen thus far
As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some errors? Frequently, some change somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of investigation, fixing, and explaining. Because, typically, you test once to ensure everything is working and get on
Organized, institutional testing is critical to operating a stable, scalable martech stack. Lead generation, and ultimately the health of your business, heavily relies on airtight system infrastructure. As your stack continues to grow, it’s important to build on a stabilized and vetted environment to identify gaps within any existing or newly added implementation. Understanding the impact of operational changes can
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