Since the beginning of technology, we have always had to verify that what we built actually does the thing it was designed to do. It’s the reason software companies have teams dedicated to QA. And just like software teams, Marketing Operations, Demand Generation, Sales, and Campaign Managers all test their forms, emails, links landing pages, webinar platforms, integrations and more
It 8217 s critical to understand what each phase of a campaign looks like to help keep your team aligned and execute with quality
As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack Moxie’s founder and CEO, M.H. Lines, spoke at OpsStars last month to share her Strategic Quality Model, a
We ve rounded up the five biggest lessons we learned at OpsStars 2022 that can help kickstart your team s efforts in Q4 and beyond
As organizations settle into the New Year, many teams are evaluating their current marketing tech stacks and how they align with this year’s revenue and sales goals. With so many new technologies on the market, it’s expected that a team could deploy up to 20 new tools in 2022 in an effort to maximize its capabilities. Stack Moxie’s latest white
With Q4 well underway and 2022 rapidly approaching, your company is likely mapping out its budgets for the new year. This process can be complicated, especially when looking at the last two years and their decidedly irregular data. Although analytics and careful metrics tracking are essential parts of understanding where your budget is best spent, 2020 destroyed benchmarks for most
No company wants to spend its time thinking about failures—they’re a pain to deal with, and each failure that occurs equals a potential loss in revenue for your teams. So for many organizations, issues are fixed as needed and move on from as quickly as possible. While this may be the way to address failures with the least short-term stress,
Ranjeet Minampally is Stack Moxie’s Senior Director of Product Engineering with an IT background. He has been a career-long advocate of servant leadership and strategic product roadmapping, and now supports Stack Moxie in finding new ways to deliver solutions in the world of marketing operations. Dealing with the errors and issues that inevitably come up in the world of marketing
When creating a transparent marketing and sales organization, ensuring everyone understands the company’s tech stack and how each piece fits together is essential. From questions about capacity to considering new technology, the first step is to provide define the purpose of each tool to assess if each is meeting the needs of the business. First, here is an example of
As part of a look at how communication serves to benefit your team’s trust, especially related to errors and outages, it’s important to view error maturity as its own (though related) component to be evaluated and optimized. Along with a process for reporting errors to employees and customers, a mature organization also has a list of errors that acknowledges their
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