How do I know if I’m a Bulk Sender?
One of the most important classifications in understanding if the new Google Spam Policy requirements pertain to you is the classification of “Bulk Sender.”
M.H. Lines
January 18, 2024
One of the most important classifications in understanding if the new Google Spam Policy requirements pertain to you is the classification of “Bulk Sender.”
Google’s policy changes are your big career opportunity. Here’s how to lead your organization through these email changes.
A project plan for building and leading a tiger team on email bulk sender changes
How to approach Google’s new bulk email sender guidelines. Upsides, downsides, and risks to taking action.
What should you do about bulk email changes? Here’s where to start addressing Google’s new policy guidelines.
Strong communication is the best way to build trust among your team—especially when it comes to errors and outages. Error maturity is a vital component of strategic maturity that you should be evaluating and optimizing (but most teams aren’t).
By now, we’ve all heard about the changes some email service providers will implement for handling bulk email, starting in February 2024. And one thing is for certain: it probably means more work for marketing operations.
Whether you’re still weighing the pros and cons or have already decided to make the move, this guide will equip you with the knowledge and best practices to ensure a smooth migration.
The revenue teams that are able to prove their ability to work with AI instead of trying to chase it will be the ones that succeed in this new era.
CRM regression tests, SFDC regression tests and MOps regression tests are all designed to do the same thing: make sure that when you make a change in your system, the upstream or downstream systems that are dependent on that function still work. Every time a Salesforce admin pushes a change to a required field, all the other teams do regression