utm
Best Practices

Webinar Recap: A Beautiful UTM Tracking Strategy

UTMs, when implemented properly, are one of the most effective ways to understand campaign performance and traffic attribution. For marketers, these tracking links generate important data about the source of their website traffic and which which campaigns are driving the most conversions. And for other teams within the broader organization, they provide important context for how users engage with their

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Best Practices

Guide to Manually Test Marketing Leads

Since the beginning of technology, we have always had to verify that what we built actually does the thing it was designed to do. It’s the reason software companies have teams dedicated to QA. And just like software teams, Marketing Operations, Demand Generation, Sales, and Campaign Managers all test their forms, emails, links landing pages, webinar platforms, integrations and more

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Strategic Quality Model
Best Practices

Session Recap: The Strategic Quality Model: Building Trust and Transparency Among Marketing Ops Teams for Greater Success

As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack Moxie’s founder and CEO, M.H. Lines, spoke at OpsStars last month to share her Strategic Quality Model, a

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Best Practices

Must-Ask Questions to Help You Manage a Marketing Tech Stack in 2022

As organizations settle into the New Year, many teams are evaluating their current marketing tech stacks and how they align with this year’s revenue and sales goals. With so many new technologies on the market, it’s expected that a team could deploy up to 20 new tools in 2022 in an effort to maximize its capabilities.  Stack Moxie’s latest white

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Best Practices

Planning A 2022 Marketing Tech Stack Budget

With Q4 well underway and 2022 rapidly approaching, your company is likely mapping out its budgets for the new year. This process can be complicated, especially when looking at the last two years and their decidedly irregular data. Although analytics and careful metrics tracking are essential parts of understanding where your budget is best spent, 2020 destroyed benchmarks for most

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Best Practices

Creating a Company Incident and Remediation Plan

No company wants to spend its time thinking about failures—they’re a pain to deal with, and each failure that occurs equals a potential loss in revenue for your teams. So for many organizations, issues are fixed as needed and move on from as quickly as possible. While this may be the way to address failures with the least short-term stress,

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