Ranjeet Minampally is Stack Moxie’s Senior Director of Product Engineering with an IT background. He has been a career-long advocate of servant leadership and strategic product roadmapping, and now supports Stack Moxie in finding new ways to deliver solutions in the world of marketing operations. Dealing with the errors and issues that inevitably come up in the world of marketing
A startup’s marketing journey through the lens of marketing maturity. There are four phases successful marketing orgs go through.
To create a blameless post-mortem – culture, start by removing the personal elements of why a failure happened
Seattle startup Automaton rebrands to Stack Moxie.
Marketing succession planning: equipping your teammates with your knowledge, skills, and technology to ensure their continued success.
Last week we co-sponsored a webinar about the burning questions marketers are asking about demand generation and revenue operations alongside Metadata.io. The panelists that graced the virtual stage were Sara McNamara, Senior MOPs Manager at Cloudera, “G” Cabane, Growth Advisor, Adam Shoenfeld, VP of Strategy at Drift and Jill Rowley, Investor and Fund Advisor. The questions were submitted by the
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what is agile marketing and — why all the hype? Chances are most of the content you’ve seen thus far
I spent much of last week, with my team at Marketo RKOM getting connected to the Marketo LaunchPoint Partner network and many of the Marketo Account Managers. It was was my first glimpse into the Marketo world that I have heard so much about, and it was a great first experience. Steve Lucas was kind enough to pose with me
If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the people who never have enough time in the day to do ALL THE
Testing? Who has time for that? Not many marketers. That’s the unfortunate truth. With email campaigns, webinars, landing pages and advertising campaigns piling up, you’re probably testing one thing and moving on to the next to keep up with demand. It’s all fun and games until something breaks. Then you you need to contend with the proverbial evil-looking steampunk cat
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