Stack Moxie was built to help users better manage their marketing tech stacks by asking questions about their tech stack, workflows, and technical revenue processes and getting answers through tests.
But to effectively manage your marketing tech stack and get the most out of testing, you need to know the right questions to ask. There are a million ways to use testing, and a million more places something could conceivably be broken, which means it’s critical to understand the data across your stack. With this understanding, you can determine your tech stack’s current state and identify problems that would have gone unnoticed.
Ensuring that data is properly syncing between platforms is another common challenge and one that can wreak havoc on lead attribution and routing to keep your funnel clean and your users engaged.
Stack Moxie is launching Discovery Pills and Membership Counts, which shine a light into the vastness that is your tech stack and equip you with the information you need to understand where things are breaking and what your team needs to address.
Discovery Pills for complete visibility into your Marketing and Sales Tech Stack
When you don’t know the problem you’re searching for, it’s hard to ask the right question. That happens quite often when dealing with marketing operations. As data moves and syncs between systems, you know things go wrong—you just don’t know what.
What would help is having complete discoverability in your tech stack. Not necessarily asking if a particular element is working as expected, but just seeing how data across the entire stack looks.
When a lead fills out a form, what happens in Marketo, Salesforce, and Salesloft? If you can do that, you’ll be able to identify problems that would have otherwise gone unnoticed.
This is especially useful when acquiring a company. You know your current stack and workflow inside out. And you are confident data is moving as expected. The last thing you’ll want to do is merge an unknown marketing department, stack, and workflow with yours, potentially messing everything up.
With Stack Moxie’s Discovery Pills, you unlock the ability to see what’s going on inside your marketing tech stack—meaning you can find and fix problems before they affect the business.
Fill out a form, then watch the data flow through all connected systems. Monitor how data flows across the integration and discover what objects look like when handled by each system’s custom workflows. Having a syncing issue in your integrations? Use the discovery pills to determine where the integrations are breaking down. Have full confidence in making the right decisions using Discovery Pills.
Compare Membership Counts
How do you verify that the program in Marketo and the campaign in Salesforce are in sync? Manually, of course, but only after Sales has complained. There is a better way to manage your marketing tech stack so you aren’t constantly putting out these fires.
This is a frequent problem when working with multiple systems – ensuring that everyone in one system is synced properly into another. When it’s not the case, your attribution is off, and you’re potentially missing out on tying results back to revenue.
To solve this problem, Stack Moxie created Membership Counts. This feature allows you to verify all your favorite marketing platforms are in sync. All you need is to select the lists from HubSpot, Pardot, Marketo, or Salesforce, and Stack Moxie will count and compare the number of people in each, ensuring no one is left behind.
Leads not syncing is real money being lost. Ensure your system runs optimally by verifying that all leads are syncing as expected with Count & Compare pills.
Put your tech stack to the test.
You don’t know what you don’t know about your tech stack. Stack Moxie helps you manage your marketing tech stack by giving you full visibility into what’s working and what isn’t to put out fires before they are fires. Instead of searching for errors, let the tests bring them to you. Sign up for a free-for-life account or schedule a demo to get started.
