Best Practices

Guide to Manually Test Marketing Leads

Since the beginning of technology, we have always had to verify that what we built actually does the thing it was designed to do. It’s the reason software companies have teams dedicated to QA. And just like software teams, Marketing Operations, Demand Generation, Sales, and Campaign Managers all test their forms, emails, links landing pages, webinar platforms, integrations and more

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Strategic Quality Model
Best Practices

Session Recap: The Strategic Quality Model: Building Trust and Transparency Among Marketing Ops Teams for Greater Success

As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack Moxie’s founder and CEO, M.H. Lines, spoke at OpsStars last month to share her Strategic Quality Model, a

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