As businesses grow and become part of larger organizations through organic growth and M&A, it can be challenging to manage multiple instances of MAPs and CRMs. This complexity can make decision making difficult and result in a frustrating experience for marketing...
UTMs, when implemented properly, are one of the most effective ways to understand campaign performance and traffic attribution. For marketers, these tracking links generate important data about the source of their website traffic and which which campaigns are driving...
One way for marketers to prove a return on investment (ROI) is to use Urchin Tracking Module (UTM) codes on campaign links. These are simple to create with a UTM builder, and enhance the richness of your data by providing specific insights into how your audience is...
The end of 2022 is near, so sales and marketing teams are planning for 2023 to identify and set goals for the coming year. To do this, you should start by reviewing your 2022 goals and KPIs to assess how you performed and what adjustments need to be made for the next...
Since the beginning of technology, we have always had to verify that what we built actually does the thing it was designed to do. It’s the reason software companies have teams dedicated to QA. And just like software teams, Marketing Operations, Demand...
