The Antidote for Disarray: Marketing Automation Monitoring
Imagine marketing automation monitoring that alerts you when programs stop creating the right campaign memberships or triggering the right emails
M.H. Lines
February 26, 2020
Menu
Imagine marketing automation monitoring that alerts you when programs stop creating the right campaign memberships or triggering the right emails
Stack Moxie gives marketers the catharsis of the green checkmark a way to objectively prove their program works at the push of a button
Having a team of marketing operations and sales operations that are so heavily dependent on each other not be accountable to each simply doesn 8217 t fly
In three different roles across my career, I was introduced to Deming and the Toyota Lean Quality Methodology. I lived the most recent technology iteration, agile methodologies, when I was lucky enough to work for Robert Holler and Denise Grey at VersionOne. I went on to experience the initial format – true Lean Manufacturing – at Genie – a really
One of our customers told us about a new use case a couple of weeks ago – using our tool to let their cross functional teams test against Marketo Configurations. And thinking of all the crap test data I’ve cleaned out of SFDC and Marketing automation instances, I’m not surprised this is a thing. Please excuse my lame attempt at
This summer, as we prepared to launch V2 of our platform to the world, we spent a bit of time on our values again. I was lucky enough that Heather Clarson is my cousin- in addition to an incredible career at Coca-Cola, she now leads development at the Atlanta Mission, a homeless shelter. She took me through their values, and
There is so much talk about Marketing Operations – MOps or MarketingOps (or a thousand other abbreviations). But I’m constantly surprised that Marketers want to blaze their own trail in creating Marketing Operations, rather than learning from our big brother, DevOps. Last month, we had incredible attendance (ok, so my expectations are low …) at Eric’s 3 Operational Metrics webinar
Everyday, we all experience the product of bad decision in deliverabilty or customer experience. Especially in email. Oversending. Bad targeting. Mass emails. Bullshit personalization. Spam. Funny how good intentions actually lead to better deliverability. 98% of my career has been in B2B. But I’ve loved the work Braze has done lately. Especially a recent blog post by Alison Gootee. And
How to adopt a blameless post mortem culture in marketing
Copyright 2024 All Rights Reserved