How many times have you checked a marketing campaign to make sure that it’s functioning correctly? Has your heart skipped a beat before you run a nurture campaign? How about triple-checking that your lead scoring is set up flawlessly for a page on your website? These are things that so many marketing ops professionals stress about daily. Why put yourself
Automaton is now Stack Moxie. We have changed the name to celebrate our customers and the tech stacks they manage.
Downmarket strategy: how to navigate a bumpy economy as a leader, or as an individual contributor.
Imagine marketing automation monitoring that alerts you when programs stop creating the right campaign memberships or triggering the right emails.
Stack Moxie gives marketers the catharsis of the green checkmark: a way to objectively prove their program works at the push of a button.
Having a team of marketing operations and sales operations, that are so heavily dependent on each other not be accountable to each simply doesn’t fly.
In three different roles across my career, I was introduced to Deming and the Toyota Lean Quality Methodology. I lived the most recent technology iteration, agile methodologies, when I was lucky enough to work for Robert Holler and Denise Grey at VersionOne. I went on to experience the initial format – true Lean Manufacturing – at Genie – a really
One of our customers told us about a new use case a couple of weeks ago – using our tool to let their cross functional teams test against Marketo Configurations. And thinking of all the crap test data I’ve cleaned out of SFDC and Marketing automation instances, I’m not surprised this is a thing. Please excuse my lame attempt at
This summer, as we prepared to launch V2 of our platform to the world, we spent a bit of time on our values again. I was lucky enough that Heather Clarson is my cousin- in addition to an incredible career at Coca-Cola, she now leads development at the Atlanta Mission, a homeless shelter. She took me through their values, and
