utm
Best Practices

Webinar Recap: A Beautiful UTM Tracking Strategy

UTMs, when implemented properly, are one of the most effective ways to understand campaign performance and traffic attribution. For marketers, these tracking links generate important data about the source of their website traffic and which which campaigns are driving the most conversions. And for other teams within the broader organization, they provide important context for how users engage with their

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Best Practices

Guide to Manually Test Marketing Leads

Since the beginning of technology, we have always had to verify that what we built actually does the thing it was designed to do. It’s the reason software companies have teams dedicated to QA. And just like software teams, Marketing Operations, Demand Generation, Sales, and Campaign Managers all test their forms, emails, links landing pages, webinar platforms, integrations and more

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