HubSpot plays a pivotal dual role as both a CRM and a Marketing Automation Platform (MAP) for marketing and revenue operations teams. But while it offers an intuitive interface for managing email campaigns, creating dynamic content, and utilizing smart lists,...
As many of you are aware, Adobe is making changes to certain types of Marketo asset URLs, which will result in the breakage of legacy URLs for forms, images, and files starting on August 1, 2023. You can learn more about the changes here. To avoid any adverse impacts...
CRM regression tests, SFDC regression tests and MOps regression tests are all designed to do the same thing: make sure that when you make a change in your system, the upstream or downstream systems that are dependent on that function still work. Every time a...
Sometime in the last couple of weeks, we had a fail. Our website houses our contractual agreements for our free users and our individual customers. About three weeks ago, we had an issue with a plugin on our website and did a regression to our last stable copy, back...
Seattle Inno Madness 2023 Stack Moxie made it to round three of the annual Seattle Inno Madness bracket, which brings together some of the cities most promising startups to let readers decide who they would invest in. The fun continues next week as we go up against...
A Marketing Operations professional plays a crucial role in ensuring that marketing campaigns are executed efficiently and effectively. Here are some things that a Marketing Operations professional should aim to accomplish in their first 30/60/90 days on the job:...
Teams rely on messaging platforms like Microsoft Teams to communicate quickly and stay aligned. And for many people, especially on remote or hybrid teams, that’s where you go to get important updates, check notifications about initiatives you’re working on, and share...
Modern marketing teams are taking control of their tech stacks and monitoring each and every aspect of their website, campaigns, and integrations. And with a tool like Stack Moxie, it’s easy to stay in the know about what’s working and what’s not thanks to alerts that...
Marketers know that in order to achieve error-free campaigns, they need to be tested and QA’d before they launch. Different teams accomplish this in different ways—but no matter how you test, it’s crucial that everyone is onboard and contributing to the QA process....
As businesses grow and become part of larger organizations through organic growth and M&A, it can be challenging to manage multiple instances of MAPs and CRMs. This complexity can make decision making difficult and result in a frustrating experience for marketing...
