by Adam New-Waterson | May 5, 2021 | Start-up Life, Best Practices
Phase One – Marketing Infancy Young startups need deals – not documentation. The earliest deals are sourced by the founders as they validate their use case. Oftentimes sales will join next as the founders can’t scale this approach and have too many other...
by Adam New-Waterson | Apr 21, 2021 | Culture and Values, Marketing Operations
It’s the thing everyone hates to hear the most — the system went down. In our case, last week for several hours overnight, one of our APIs went offline affecting a percentage of our clients. Once we realized the service was offline, it was fixed within 22...
by Shea Chanon | Apr 15, 2021 | Uncategorized
Most people have heard the saying, “The shoemaker’s children go barefoot.” It certainly holds true that people often don’t practice what they preach. Everyone has heard the saying. Everyone has seen it happen. Yet nobody thinks it will happen to... by M.H. Lines | Jan 27, 2021 | Culture and Values
Automaton is now Stack Moxie. Even though I love the name, I hate it. I loved the name Automaton when my cofounder Andy and I sat down in 2016 and came up with it. I was shocked to see it available in a trademark search. It represented everything I thought the company... by Adam New-Waterson | Jan 27, 2021 | Press Releases
SEATTLE – (January 25, 2021) – Automaton, the monitoring and testing automation platform for no-code tech stacks, today announced that the company will today begin operations under the brand Stack Moxie. The company rebranded because of confusion in... by Adam New-Waterson | Mar 25, 2020 | Culture and Values
Succession planning isn’t just a technique for managers to think through a graceful exit from a company, it can also be a useful, reflective, once-a-year exercise for specialists, analysts, and other individual contributors to identify what to get off their... by Adam New-Waterson | Mar 23, 2020 | Events
Last week we co-sponsored a webinar about the burning questions marketers are asking about demand generation and revenue operations alongside Metadata.io. The panelists that graced the virtual stage were Sara McNamara, Senior MOPs Manager at Cloudera, “G” Cabane,... by M.H. Lines | Mar 11, 2020 | Best Practices
Last week, Sequoia released an article providing guidance for their start-up. In this missive, they compared the COVID-19 outbreak to the most recent recessions. I’m not an expert, but synthesizing the recent advice, the best case scenario is that we’ll see... by M.H. Lines | Feb 26, 2020 | Stack Moxie Testing, Marketing Operations
Have you ever inherited a marketing automation platform in disarray? Or maybe you’ve been building one up over the years and it feels like it’s always teetering on the brink of chaos. Do you ever feel nervous rolling out new programs, workflows, or integrations... by Andrew Graves | Feb 24, 2020 | Agile Marketing, Culture and Values
An important element in a marketing team’s journey to becoming agile is adopting a culture of continuous learning. This learning needs to come not only from the team’s successes, but more importantly, from its failures. When customers on our platform discover issues...