Oh, the fun of silo’d teams

One of our customers told us about a new use case a couple of weeks ago – using our tool to let their cross functional teams test against Marketo Configurations. And thinking of all the crap test data I’ve cleaned out of SFDC and Marketing automation...

Finally – a free version!

Late last year, we launched our first product – Atomatest. It took the very manual process of validating and making sure that sales and marketing technology were up and working as expected, and automated it. It was a new concept for most marketing and sales...

MarTech: Quality is no longer optional

As the agile movement continues to mature, other parts of the enterprise are benefiting from the principles and practices. In many organizations, marketing is in the forefront of the movement from technical to citizen agile. Just as technology has become central to...

Deliverability from the experts at Braze

Everyday, we all experience the product of bad decision in deliverabilty or customer experience. Especially in email. Oversending. Bad targeting. Mass emails. Bullshit personalization. Spam. Funny how good intentions actually lead to better deliverability. 98%...

Marketo RKOM: A Recap

I spent much of last week, with my team at Marketo RKOM getting connected to the Marketo LaunchPoint Partner network and many of the Marketo Account Managers. It was was my first glimpse into the Marketo world that I have heard so much about, and it was a great first...