by M.H. Lines | Oct 30, 2019 | Stack Moxie Testing
One of our customers told us about a new use case a couple of weeks ago – using our tool to let their cross functional teams test against Marketo Configurations. And thinking of all the crap test data I’ve cleaned out of SFDC and Marketing automation... by M.H. Lines | Oct 23, 2019 | Product and Features
Late last year, we launched our first product – Atomatest. It took the very manual process of validating and making sure that sales and marketing technology were up and working as expected, and automated it. It was a new concept for most marketing and sales... by Andrew Graves | Oct 10, 2019 | Stack Moxie Testing
As the agile movement continues to mature, other parts of the enterprise are benefiting from the principles and practices. In many organizations, marketing is in the forefront of the movement from technical to citizen agile. Just as technology has become central to... by M.H. Lines | Sep 30, 2019 | Culture and Values
This summer, as we prepared to launch V2 of our platform to the world, we spent a bit of time on our values again. I was lucky enough that Heather Clarson is my cousin- in addition to an incredible career at Coca-Cola, she now leads development at the Atlanta... by M.H. Lines | Sep 26, 2019 | Agile Marketing
There is so much talk about Marketing Operations – MOps or MarketingOps (or a thousand other abbreviations). But I’m constantly surprised that Marketers want to blaze their own trail in creating Marketing Operations, rather than learning from our big... by M.H. Lines | Sep 16, 2019 | Best Practices
Everyday, we all experience the product of bad decision in deliverabilty or customer experience. Especially in email. Oversending. Bad targeting. Mass emails. Bullshit personalization. Spam. Funny how good intentions actually lead to better deliverability. 98%... by M.H. Lines | Jul 24, 2019 | Best Practices, Marketing Operations, Stack Moxie Testing
Here’s a situation that’ll feel familiar: you just fixed a huge problem in your tech stack. Maybe you closed the blackhole that your leads were falling into, or you fixed the segmentation rule that accidentally fired off an email to your entire opt-out list. Your... by Adam New-Waterson | Mar 7, 2019 | All, Best Practices, Marketing Operations
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what... by Adam New-Waterson | Mar 7, 2019 | All, Events, Marketo
I spent much of last week, with my team at Marketo RKOM getting connected to the Marketo LaunchPoint Partner network and many of the Marketo Account Managers. It was was my first glimpse into the Marketo world that I have heard so much about, and it was a great first... by Adam New-Waterson | Mar 7, 2019 | All, Marketing Operations, Stack Moxie Testing
If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the... 