by Veronica Drake | Nov 4, 2022 | Product and Features
Stack Moxie was built to help users better manage their marketing tech stacks by asking questions about their tech stack, workflows, and technical revenue processes and getting answers through tests. But to effectively manage your marketing tech stack and get the...
by Veronica Drake | Oct 28, 2022 | Product and Features
As your team grows and your campaigns expand, it’s impossible for Marketing Operations admins to maintain control over tracking. There are too many people putting links in too many places, which causes your tried and true templates and worksheets to degrade over time...
by M.H. Lines | Oct 27, 2022 | Best Practices
As marketers, it’s our responsibility to help our organization, from Product to Sales: Reach our target audience Make connections that foster brand awareness Drive leads to generate revenue Each marketing campaign presents a new opportunity to achieve this and,...
by Veronica Drake | Oct 21, 2022 | Product and Features
List imports are guaranteed to go wrong. If someone doesn’t forget to import a field of critical data, they probably imported duplicate leads or overwrote good data. To get imports done right, you need an experienced admin that’s familiar with the system, understands...
by Veronica Drake | Oct 14, 2022 | Product and Features
Webinars and other virtual events give you the opportunity to connect with prospects and customers from any distance, which is especially important in today’s hybrid virtual world. Webinar providers, like GoToWebinar, make hosting webinars easier than ever, but add an...
by Veronica Drake | Oct 12, 2022 | Best Practices, Culture and Values
As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack...
by Veronica Drake | Oct 7, 2022 | Product and Features
Landing pages are a critical tool in a marketer’s toolbox, but what if only some of its value was actually having an impact on revenue goals? It’s happened to all of us—a landing page is performing well according to Marketing’s analytics, but when it’s time for Sales...
by Veronica Drake | Oct 6, 2022 | Best Practices, Events
Two weeks ago, OpsStars 2022 gathered some of the industry’s most prolific voices to talk all things Marketing and Revenue Operations. From tried and tested best practices to innovative new ideas, attendees left with an arsenal of new strategies to help develop their...
by Veronica Drake | Sep 30, 2022 | Product and Features
Your Marketing Automation platform is central to your team’s ability to execute marketing campaigns successfully, so being aware of how it’s working and where failures are happening is critical to upholding the quality of your efforts. Stack Moxie helps users maintain...
by Veronica Drake | Sep 30, 2022 | Product and Features
If your team uses Marketo, you know how impactful it is to your marketing efforts. From communicating with your audience to creating reports that help you understand user engagement, it’s critical that your Marketo account stays working as expected so you can get the...
