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Manage Your Marketing Tech Stack With Discovery Pills and Membership Counts

Manage Your Marketing Tech Stack With Discovery Pills and Membership Counts

by Veronica Drake | Nov 4, 2022 | Product and Features

Stack Moxie was built to help users better manage their marketing tech stacks by asking questions about their tech stack, workflows, and technical revenue processes and getting answers through tests.  But to effectively manage your marketing tech stack and get the...
Unlock a New Level of Control over UTMs and Campaign Naming with Stack Moxie’s Campaign and UTM Builder

Unlock a New Level of Control over UTMs and Campaign Naming with Stack Moxie’s Campaign and UTM Builder

by Veronica Drake | Oct 28, 2022 | Product and Features

As your team grows and your campaigns expand, it’s impossible for Marketing Operations admins to maintain control over tracking. There are too many people putting links in too many places, which causes your tried and true templates and worksheets to degrade over time...
The 4 Basic Phases of a Successful Marketing Campaign

The 4 Basic Phases of a Successful Marketing Campaign

by M.H. Lines | Oct 27, 2022 | Best Practices

As marketers, it’s our responsibility to help our organization, from Product to Sales: Reach our target audience Make connections that foster brand awareness Drive leads to generate revenue Each marketing campaign presents a new opportunity to achieve this and,...
Finally! A Better Way to Do List Imports into Your Tech Stack That Won’t Break Everything.

Finally! A Better Way to Do List Imports into Your Tech Stack That Won’t Break Everything.

by Veronica Drake | Oct 21, 2022 | Product and Features

List imports are guaranteed to go wrong. If someone doesn’t forget to import a field of critical data, they probably imported duplicate leads or overwrote good data. To get imports done right, you need an experienced admin that’s familiar with the system, understands...
Delivering an Excellent Virtual Experience: Introducing GoToWebinar Integration Support

Delivering an Excellent Virtual Experience: Introducing GoToWebinar Integration Support

by Veronica Drake | Oct 14, 2022 | Product and Features

Webinars and other virtual events give you the opportunity to connect with prospects and customers from any distance, which is especially important in today’s hybrid virtual world. Webinar providers, like GoToWebinar, make hosting webinars easier than ever, but add an...
Session Recap: The Strategic Quality Model: Building Trust and Transparency Among Marketing Ops Teams for Greater Success

Session Recap: The Strategic Quality Model: Building Trust and Transparency Among Marketing Ops Teams for Greater Success

by Veronica Drake | Oct 12, 2022 | Best Practices, Culture and Values

As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack...
Upgrade Your Landing Page QA: Ensure Your Landing Page Leads Are Syncing to Your MAP or CRM

Upgrade Your Landing Page QA: Ensure Your Landing Page Leads Are Syncing to Your MAP or CRM

by Veronica Drake | Oct 7, 2022 | Product and Features

Landing pages are a critical tool in a marketer’s toolbox, but what if only some of its value was actually having an impact on revenue goals? It’s happened to all of us—a landing page is performing well according to Marketing’s analytics, but when it’s time for Sales...
5 Key Takeaways Marketing and Revenue Operations Teams Can Glean From OpsStars 2022

5 Key Takeaways Marketing and Revenue Operations Teams Can Glean From OpsStars 2022

by Veronica Drake | Oct 6, 2022 | Best Practices, Events

Two weeks ago, OpsStars 2022 gathered some of the industry’s most prolific voices to talk all things Marketing and Revenue Operations. From tried and tested best practices to innovative new ideas, attendees left with an arsenal of new strategies to help develop their...
Expand Your Pardot QA with Stack Moxie Tests

Expand Your Pardot QA with Stack Moxie Tests

by Veronica Drake | Sep 30, 2022 | Product and Features

Your Marketing Automation platform is central to your team’s ability to execute marketing campaigns successfully, so being aware of how it’s working and where failures are happening is critical to upholding the quality of your efforts. Stack Moxie helps users maintain...
Enhance Your Marketo Instance with Stack Moxie

Enhance Your Marketo Instance with Stack Moxie

by Veronica Drake | Sep 30, 2022 | Product and Features

If your team uses Marketo, you know how impactful it is to your marketing efforts. From communicating with your audience to creating reports that help you understand user engagement, it’s critical that your Marketo account stays working as expected so you can get the...
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