Agile Marketing Ecosystem – What, Why and How

Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what is agile marketing and — why all the hype? Chances are most of the content you’ve seen thus far

Read More »

Priorities for Testing your Marketing Technology Stack and Campaigns

If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the people who never have enough time in the day to do ALL THE

Read More »

3 Reasons Marketing OPS Professional Should Test Everything They Build

Testing? Who has time for that? Not many marketers. That’s the unfortunate truth. With email campaigns, webinars, landing pages and advertising campaigns piling up, you’re probably testing one thing and moving on to the next to keep up with demand. It’s all fun and games until something breaks. Then you you need to contend with the proverbial evil-looking steampunk cat

Read More »

Automated Testing Best Practices for Marketing Operations

As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some errors? Frequently, some change somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of investigation, fixing, and explaining. Because, typically, you test once to ensure everything is working and get on

Read More »

Optimize Lead Generation by Testing Your Marketing Tech Stack

Organized, institutional testing is critical to operating a stable, scalable martech stack. Lead generation, and ultimately the health of your business, heavily relies on airtight system infrastructure. As your stack continues to grow, it’s important to build on a stabilized and vetted environment to identify gaps within any existing or newly added implementation. Understanding the impact of operational changes can

Read More »