Integrating with Iterable

Integrating Automaton with Iterable Integrating Automaton with Iterable Integrating Automaton with Iterable

Iterable lets you create individualized customer interactions across all of your marketing platforms, giving you the power to optimize each person’s lifecycle experience. Don’t let breakages stop your customers from having a smooth and coordinated journey that you can customize to have the most impact.

  • Integrating Zendesk and Iterable lets you automate user profile updates and messaging campaigns based on actions taken and tickets filed in Zendesk by the user. Keep this integration functioning correctly so you aren’t stuck with outdated customer information and missed opportunities to better communicate with your users.
  • Integrating Tealium and Iterable means that events and contact updates captured on Tealium can trigger a messaging workflow or contact update in Iterable, maximizing your chance to connect with your leads. Prevent errors that make you miss out on opportunities to nurture your contacts caused by unsynced data or incorrectly set up workflows.
  • Integrating Google Analytics and Iterable puts the power of tracking in your hands, allowing you to understand how the website traffic generated by Iterable campaigns is behaving. Ensure that your tags are firing correctly so you know you’re getting the most accurate and up-to-date information to help you optimize your messaging efforts.



We’re excited to announce that Starters for this platform are in development.

Have a Starter you’d like to see? We’d love to hear about it. Email [email protected] and tell us what you’d like us to make next.

Use Cases

  • Lead Lifecycle: tracks your prospects during their buyer’s journey as they flow through your lead funnel. In conjunction with lead scoring, it’s how most marketing teams track their primary metrics, including MQLs.

  • Lead Routing: ensures the proper sales representative is assigned to a lead or contact as they are identified or qualified. Black-box testing is utilized to chaos engineer the many permutations of potential scenarios.

  • Data Standardization: validates that required data is present and correctly inputted into your martech stack. Data validation and standardization challenges affect many marketing organizations. Problems can wipe out marketing attribution, route leads to the wrong place, and knock vital integrations offline.

  • Sync Times: calculates your system sync times to ensure that no process optimizations need to be made.

  • Lead Scoring: drives most companies’ sales outreach and prioritization. As systems have become more sophisticated, working with AI and Machine Learning to drive outcomes, predictive lead scoring has become more advanced. Hiccups in your lead scoring system can dry up your funnel and invalidate your lead lifecycle.


  • Time to Create / Compute: Essential for calculating your system sync times to determine if process optimizations could occur. From start to finish, determine the benchmarks and average time it takes a process to run.

  • Script/tag validation: is essential to ensure all your attribution and reporting functionality works as anticipated. Overlapping teams without strong tag governance structures can wreck havoc on each others integrated systems by duplicating or disabling critical tags.