Build a Marketing Technology Center of Excellence

The marketing landscape is evolving, and unlocking the full potential of your technology is a strategic imperative.

Jeff Kew, Director of Marketing Operations at Uberflip, joined us for a session that covers his blueprint to crafting a successful Marketing Technology Center of Excellence (CoE), designed for leaders stepping into a new role or looking to enhance their current team to optimize their structure, people, and operations.

Key Takeaways:

 

    • The must-ask questions and considerations before you take on a new role.
    • Lessons Jeff has learned throughout his career that you can apply for your journey, plus a look at what he would do differently when building out his CoE.
    • Best practices to create efficiency and drive revenue when you join a new team.

Want a world class marketing CoE?

See Stack Moxie in action.

If humans are building your marketing tech stack, something is probably broken. Stack Moxie gives you access to an army of robots that allow you to automatically validate and continuously monitor your tech stack, integrations, website, and more.

Control your stack with confidence, observe your revenue infrastructure, and move quickly without breaking things.

Are you ready to create your marketing center of excellence? Schedule a demo with our customer success team, and they’ll walk you through the world of possibilities for your marketing with Stack Moxie.