Marketing operations is the heart of the modern-day digital business. Everything Marketing Ops does sets the foundation for sales, advertising and marketing to keep the customer life cycle flowing, and to reach revenue targets.
Achieving accuracy, efficiency and scale are all equally important for the Marketing Ops professional. You have webinars, events, email campaigns, and newsletters to attend to. And that’s if everything is running smoothly.
At best, you spend countless hours setting-up, testing and monitoring individual campaigns and integrations. More than likely, you spend a good chunk of time responding to fire drills from sales and demand generation managers wondering why the expected leads are not being delivered to the right team or why the nurture campaign didn’t launch.
TYPES OF TESTS
Take control with Automatest. Get end-to-end automated testing of landing pages, campaigns and integrations. Here are a number of testing scenarios that can help you optimize your operations stack:
EXPERIENCE THE POWER OF AUTOMATED TESTING
Tests can be set to automatically run regularly for effective monitoring as well, allowing marketing operations to be the first notified of any errors. Start your free trial and receive your first 50 test free and see the tool in action.