Stack Moxie Helps Make It Easier For Customers And Prospects To Do Business With ConnectWise
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Rick C.
Sr Director Marketing Operations
"Marketing Operational Efficiency Gains"
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Industry
Tech Stack involved:
How Do You Use Stack Moxie?
Real-Time Monitoring
Proactive Monitoring & Testing
For Campaign Operations
Next steps :
- Test and Monitor the implementation of Ceros, Metadata, and On24
- GDPR Monitoring and Testing
The ConnectWise team currently monitors integrations between Marketo and Go-to Webinar. Watch the video for more details!
Summary of results:
It’s simple from an ROI perspective; when a prospect has a bad experience we know they won’t be likely to purchase.
“It’s really simple from an ROI perspective,” says Rick Collins of ConnectWise. “When [prospects] interact with us it’s typically through our website or some sort of marketing-generated action. If they have a poor experience, that’s quickly a lost opportunity – and that lost opportunity has a value to it.”
The operational excellence of the ConnectWise team has improved and they no longer feel like they are chasing after issues ore being reactive to a “new fire” they need to put out. With Stack Moxie, they are now able to get out in front of issues and address the concerns or problems well before anyone other team members or prospects can discover a problem. This peace of mind has given the Marketing Ops team the freedom to confidently build and launch new programs.
Rick and the team were performing a migration of 100 forms and pages from a legacy platform to Marketo. They made all changes on the CMS side and then did testing across all the pages and forms at scale. Of the 100 forms and pages launched, they were able to find 3 issues. Normally, testing is done manually and results in hours of manual testing across all those pages and forms OR risking testing just a few pages and hoping the results represent the remaining 80% left untested.
Summary of results:
It’s simple from an ROI perspective; when a prospect has a bad experience we know they won’t be likely to purchase.
“It’s really simple from an ROI perspective,” says Rick Collins of ConnectWise. “When [prospects] interact with us it’s typically through our website or some sort of marketing-generated action. If they have a poor experience, that’s quickly a lost opportunity – and that lost opportunity has a value to it.”
The operational excellence of the ConnectWise team has improved and they no longer feel like they are chasing after issues ore being reactive to a “new fire” they need to put out. With Stack Moxie, they are now able to get out in front of issues and address the concerns or problems well before anyone other team members or prospects can discover a problem. This peace of mind has given the Marketing Ops team the freedom to confidently build and launch new programs.
Rick and the team were performing a migration of 100 forms and pages from a legacy platform to Marketo. They made all changes on the CMS side and then did testing across all the pages and forms at scale. Of the 100 forms and pages launched, they were able to find 3 issues. Normally, testing is done manually and results in hours of manual testing across all those pages and forms OR risking testing just a few pages and hoping the results represent the remaining 80% left untested.
Summary of results:
It’s simple from an ROI perspective; when a prospect has a bad experience we know they won’t be likely to purchase.
“It’s really simple from an ROI perspective,” says Rick Collins of ConnectWise. “When [prospects] interact with us it’s typically through our website or some sort of marketing-generated action. If they have a poor experience, that’s quickly a lost opportunity – and that lost opportunity has a value to it.”
The operational excellence of the ConnectWise team has improved and they no longer feel like they are chasing after issues ore being reactive to a “new fire” they need to put out. With Stack Moxie, they are now able to get out in front of issues and address the concerns or problems well before anyone other team members or prospects can discover a problem. This peace of mind has given the Marketing Ops team the freedom to confidently build and launch new programs.
ConnectWise uses Stack Moxie to proactively test new campaigns and launches prior to going live, saving them time and giving their team the confidence that a campaign will be ready to get the results they are looking for.
Summary of results:
It’s simple from an ROI perspective; when a prospect has a bad experience we know they won’t be likely to purchase.
“It’s really simple from an ROI perspective,” says Rick Collins of ConnectWise. “When [prospects] interact with us it’s typically through our website or some sort of marketing-generated action. If they have a poor experience, that’s quickly a lost opportunity – and that lost opportunity has a value to it.”
The operational excellence of the ConnectWise team has improved and they no longer feel like they are chasing after issues ore being reactive to a “new fire” they need to put out. With Stack Moxie, they are now able to get out in front of issues and address the concerns or problems well before anyone other team members or prospects can discover a problem. This peace of mind has given the Marketing Ops team the freedom to confidently build and launch new programs.
Connectwise uses Stack Moxie to validate minimum data requirements are being met for inbound leads from Paid Ads
Summary of results:
It’s simple from an ROI perspective; when a prospect has a bad experience we know they won’t be likely to purchase.
“It’s really simple from an ROI perspective,” says Rick Collins of ConnectWise. “When [prospects] interact with us it’s typically through our website or some sort of marketing-generated action. If they have a poor experience, that’s quickly a lost opportunity – and that lost opportunity has a value to it.”
The operational excellence of the ConnectWise team has improved and they no longer feel like they are chasing after issues ore being reactive to a “new fire” they need to put out. With Stack Moxie, they are now able to get out in front of issues and address the concerns or problems well before anyone other team members or prospects can discover a problem. This peace of mind has given the Marketing Ops team the freedom to confidently build and launch new programs.
This is on the horizon for the Connect Wise team. They are excited about implementing automated monitors and tests to ensure compliance with all privacy programs.
It’s Really Simple From An ROI Perspective” Says Rick Collins of ConnectWise. “When [prospects] interact with us it’s typically through our website or some sort of marketing-generated action. If they have a poor experience, that’s quickly a lost opportunity – and that lost Opportunity has a value to it.
Summary of results:
It’s simple from an ROI perspective; when a prospect has a bad experience we know they won’t be likely to purchase.
“It’s really simple from an ROI perspective,” says Rick Collins of ConnectWise. “When [prospects] interact with us it’s typically through our website or some sort of marketing-generated action. If they have a poor experience, that’s quickly a lost opportunity – and that lost opportunity has a value to it.”
The operational excellence of the ConnectWise team has improved and they no longer feel like they are chasing after issues ore being reactive to a “new fire” they need to put out. With Stack Moxie, they are now able to get out in front of issues and address the concerns or problems well before anyone other team members or prospects can discover a problem. This peace of mind has given the Marketing Ops team the freedom to confidently build and launch new programs.