Knak Streamlines Marketo Marketing Ops with Stack Moxie
Create Your Account
Nick D.
Sr Director Marketing Operations
"Stack Moxie = Your Best Friend"
Company Name
Company Size
Industry
Team(s) involved:
Tech Stack involved:
How Do You Use Stack Moxie?
Real-Time Monitoring
Proactive Campaign Ops Monitors
Integration Monitoring
Next steps:
Soon, the team will focus on implementing monitoring for privacy compliance (GDRP) so they can have the confidence their marketing programs and website will honor the applicable laws. They’ll start with monitoring for active tracking pixels and eventually move to robust monitoring for different regions and countries where they plan to do business.
Their team also plans to spend time building out a more robust monitoring program for their lead scoring models and will soon introduce the use of Stack Moxie’s spreadsheet triggers with the goal of providing automated QA to the Demand Generation team – thereby freeing more time for Campaign Ops to build more campaigns and move more quickly.
The Knak team uses Stack Moxie to validate that the data moving between their primary Marketing Automation Platform (Marketo) and their CRM (Salesforce) is getting where it needs to be in the time it’s expected to take to get there.
Summary of results:
With an always-on QA and Monitoring platform, the Knak team has found that Stack Moxie can give their entire Sales and Marketing team more time to focus on driving revenue. Even when the best and brightest build integrations between critical business systems, they know that manual data entry, new campaigns, and turnover or growth can introduce significant breaking points in the tech stack. That’s why Knak relies on Stack Moxie to be there for them, 24 hours a day 7 days a week.
Summary of results:
With an always-on QA and Monitoring platform, the Knak team has found that Stack Moxie can give their entire Sales and Marketing team more time to focus on driving revenue. Even when the best and brightest build integrations between critical business systems, they know that manual data entry, new campaigns, and turnover or growth can introduce significant breaking points in the tech stack. That’s why Knak relies on Stack Moxie to be there for them, 24 hours a day 7 days a week.
Peace of mind for the Nick and the Knak team.
Summary of results:
With an always-on QA and Monitoring platform, the Knak team has found that Stack Moxie can give their entire Sales and Marketing team more time to focus on driving revenue. Even when the best and brightest build integrations between critical business systems, they know that manual data entry, new campaigns, and turnover or growth can introduce significant breaking points in the tech stack. That’s why Knak relies on Stack Moxie to be there for them, 24 hours a day 7 days a week.
Summary of results:
With an always-on QA and Monitoring platform, the Knak team has found that Stack Moxie can give their entire Sales and Marketing team more time to focus on driving revenue. Even when the best and brightest build integrations between critical business systems, they know that manual data entry, new campaigns, and turnover or growth can introduce significant breaking points in the tech stack. That’s why Knak relies on Stack Moxie to be there for them, 24 hours a day 7 days a week.