Integrating with Google Analytics
Google Analytics tracks your website traffic and makes it easy for you to understand how visitors are using your site, where they’re converting, and how those metrics are changing over time. Learn about any errors so you aren’t slowed down by inaccurate reporting.
- Integrating Marketo and Google Analytics lets you see the group and the individual, helping you get more specific in your website reporting by going deeper into who is visiting your site and how you can turn those visits into meetings. Avoid miscommunications between the two platforms that lead to inaccurate information about your site’s activity.
- Integrating Salesforce and Google Analytics means you can understand how your campaigns are driving sales and which marketing channels are helping you secure the largest deals. Don’t let inaccurate data syncing impact your sales strategy to drive revenue.
- Integrating HubSpot and Google Analytics gives you user insight about visitors to your HubSpot pages, collecting data to tell you how many leads were captured and whether they turned into sales. Be alerted when something is tracking inaccurately so you can make the necessary fix and keep your marketing and sales teams informed.
Google Analytics Check Pageview: tests whether or not your Google Analytics Tracking ID is properly implemented and firing and lets you know that your ID is matched to the correct account.
Lead Lifecycle: tracks your prospects during their buyer’s journey as they flow through your lead funnel. In conjunction with lead scoring, it’s how most marketing teams track their primary metrics, including MQLs.
Lead Routing: ensures the proper sales representative is assigned to a lead or contact as they are identified or qualified. Black-box testing is utilized to chaos engineer the many permutations of potential scenarios.
Data Standardization: validates that required data is present and correctly inputted into your martech stack. Data validation and standardization challenges affect many marketing organizations. Problems can wipe out marketing attribution, route leads to the wrong place, and knock vital integrations offline.
Marketing Attribution: depends on campaign membership and a ton of UTM parameters. Without rigorous testing in place to monitor your team’s production, you can break or eliminate critical data to help Marketing Ops understand what’s working and what’s not.
Lead Scoring: drives most companies’ sales outreach and prioritization. As systems have become more sophisticated, working with AI and Machine Learning to drive outcomes, predictive lead scoring has become more advanced. Hiccups in your lead scoring system can dry up your funnel and invalidate your lead lifecycle.
Published Values: Exposes your single source of truth from Salesforce then lets your team test against a predefined set of values. As values change in Salesforce, Stack Moxie will proactively alert you to the updates so nothing has to break. Run tests against Published Values so Monitors never need updating.
Time to Create / Compute: Essential for calculating your system sync times to determine if process optimizations could occur. From start to finish, determine the benchmarks and average time it takes a process to run.
Custom QA & Testing Templates: allow you to design custom templates to test your marketing automation platform’s processes, including Marketo, Eloqua, Hubspot, and Pardot. Put templates into the hands of field and campaign teams to execute complete and complex testing. Users can run testing without even needing to know how or what to test. Build once and pass it along to let your colleagues manage their testing and catch their own errors.