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Integrating with Eloqua

Integrating Automaton with Eloqua Integrating Automaton with Eloqua Integrating Automaton with Eloqua

Eloqua helps your campaigns and sales activities work faster, offering capabilities for campaign design, lead scoring, real-time data insights, and sales integration. Keep this platform running just as expected so you’re not unknowingly missing out on valuable information that could help your organization reach its goals.

  • Integrating Salesforce and Eloqua gives your marketing and sales teams all the detailed information it needs to have a complete picture of your buyer, allowing you to connect Eloqua’s segmentation, campaign management, and lead generation with Salesforce’s lead, contact, and account management. Make sure these platforms are communicating correctly so you can boost marketing and sales alignment and drive ROI.
  • Integrating Dynamics 365 and Eloqua allows you to synchronize the platforms so the activity originating in Eloqua is recorded into Dynamics 365, optimizing your CRM system so your marketing and sales teams have everything they need to succeed. Be alerted if there are any breakages impacting this data exchange so you are making the most of your organization’s targeting and nurturing efforts.
  • Integrating Google Analytics and Eloqua lets you create and track events based on activity captured by Eloqua, enabling you to adjust your campaigns to make them more effective for getting demos. Ensure that this integration is properly set up so you have an accurate view of how your efforts are affecting website visitor behavior and optimize to generate more leads.

Validation

Starters

We’re excited to announce that Starters for this platform are in development.

Have a Starter you’d like to see? We’d love to hear about it. Email [email protected] and tell us what you’d like us to make next.

Use Cases

  • Lead Lifecycle: tracks your prospects during their buyer’s journey as they flow through your lead funnel. In conjunction with lead scoring, it’s how most marketing teams track their primary metrics, including MQLs.

  • Lead Routing: ensures the proper sales representative is assigned to a lead or contact as they are identified or qualified. Black-box testing is utilized to chaos engineer the many permutations of potential scenarios.

  • Event Management: whether in-person or online, event management platform syncs are brittle with complications. Input the incorrect value and your entire sync might crash, causing a terrible experience for your webinar or virtual event customers.

  • Data Standardization: validates that required data is present and correctly inputted into your martech stack. Data validation and standardization challenges affect many marketing organizations. Problems can wipe out marketing attribution, route leads to the wrong place, and knock vital integrations offline.

  • Marketing Attribution: depends on campaign membership and a ton of UTM parameters. Without rigorous testing in place to monitor your team’s production, you can break or eliminate critical data to help Marketing Ops understand what’s working and what’s not.

Features

  • Custom QA & Testing Templates: allow you to design custom templates to test your marketing automation platform’s processes, including Marketo, Eloqua, Hubspot, and Pardot. Put templates into the hands of field and campaign teams to execute complete and complex testing. Users can run testing without even needing to know how or what to test. Build once and pass it along to let your colleagues manage their testing and catch their own errors.

  • Real-time Slack Alerts: lets your team know when failures occur so you can collaborate on how to resolve them. The broader team can learn about outages asynchronously without tickets and emails.