How Korn Ferry Resolved Lead Gen Issues and Improved Digital Ad Efficiency with Stack Moxie
Industry
Tech
Company Size
Enterprise
Korn Ferry has built its reputation on its commitment to delivering operational excellence to its clients. However, maintaining this high standard internally is equally crucial. When Korn Ferry found themselves dealing with the complexity of managing multiple Marketo instances, the stakes were high. Jessi White and her team knew that to deliver the best to their clients, they first needed to streamline their own operations.
Korn Ferry had recently expanded through acquisitions, resulting in four separate Marketo instances. This fragmented setup was a ticking time bomb, threatening to slow down lead processing, scatter vital data, and disrupt campaign launches. The potential for disjointed operations and lost leads were a risk that Korn Ferry could not afford.
Jessi and her team sought a solution to unify their marketing operations and ensure flawless execution. That’s when they found Stack Moxie. Our platform has become an integral part of Korn Ferry’s strategy to achieve seamless operational integration and enhance reliability across their marketing systems.
The Challenge
After a series of acquisitions, Korn Ferry’s revenue team was left managing four separate Marketo instances. This fragmentation created siloes, leading to inconsistent campaign launches, delayed lead processing times, and scattered data—all of which posed significant risks to revenue and customer experience.
Operational Risks
- Disjointed campaign launches risking brand inconsistency.
- Slower lead response times impacting customer engagement.
- Scattered data leading to poor decision-making and inefficiencies.
The Strategy
Jessie and her team set clear objectives to address these challenges head-on. Their primary goals were to enhance speed to lead, eliminate campaign queue backlog, and streamline the processing of Marketing Qualified Leads (MQLs).
They embarked on a complex migration to consolidate their four Marketo instances into one unified system. However, the stakes were high—any misstep could derail their operations and impact their revenue and customer experience.
This is where Stack Moxie’s capabilities became essential. By leveraging Stack Moxie, Korn Ferry could build, test, and validate their migration assets in real-time, ensuring a seamless transition. The platform’s regression testing ensured that new changes did not negatively impact existing functionalities, while lead lifecycle monitoring tracked the journey of leads to identify any disruptions or errors.
The Results
As Korn Ferry moved forward with migration, Stack Moxie’s tools enabled them to address seven critical areas.
GDPR data flows were monitored to ensure compliance with stringent data protection standards, and lead mapping was utilized to verify accuracy and alignment of lead data. Additionally, MQL monitoring kept a close watch on Marketing Qualified Leads for any discrepancies, and form regression testing validated the functionality of forms post-migration.
The results were transformative:
- Speed to Lead: Reduced time from 15 minutes to just 5 minutes.
- Lead Processing: Achieved a 97% pass rate on over 7,000 leads.
- Testing Efficiency: Saved 530 hours on testing during the migration.
- Operational Visibility: Gained unprecedented visibility into their Marketo infrastructure, enabling real-time monitoring and immediate issue detection.
