by Veronica Drake | Oct 12, 2022 | Best Practices, Culture and Values
As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack...
by Veronica Drake | Feb 17, 2022 | Culture and Values
Since Stack Moxie was founded, we have aimed to make testing and managing a marketing tech stack easy and accessible to all teams, regardless of how simple or complex their setup. From new startups to established enterprises, visibility into the how of marketing...
by Veronica Drake | Dec 6, 2021 | Agile Marketing, Culture and Values
As the Stack Moxie marketing team gets comfortable being Agile, changes are being made to help them maximize their success and minimize their scrum challenges. After a few weeks completing two-week Sprint cycles instead of one-week, we asked the team to respond to...
by Veronica Drake | Nov 19, 2021 | Best Practices, Culture and Values
With Q4 well underway and 2022 rapidly approaching, your company is likely mapping out its budgets for the new year. This process can be complicated, especially when looking at the last two years and their decidedly irregular data. Although analytics and careful...
by Veronica Drake | Oct 29, 2021 | Agile Marketing, Culture and Values
One month into becoming an agile scrum marketing team, everyone is reflecting on their journey so far and its highs and lows. We asked everyone to respond to this prompt: One month of Agile—What did I learn? What did I hate? Shea (Scrum Master) “As Stack Moxie’s...
by Veronica Drake | Oct 15, 2021 | Agile Marketing, Culture and Values
As Stack Moxie’s marketing team continues its transformation into a scrum team, each member has been thinking about ways to improve the current process and optimize it to be as effective as possible. This week, we asked everyone to respond to this prompt: Find...
