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Adopting a blameless post-mortem culture in marketing

by M.H. Lines | Jul 24, 2019 | Stack Moxie Testing, Best Practices, Marketing Operations

Here’s a situation that’ll feel familiar: you just fixed a huge problem in your tech stack.  Maybe you closed the blackhole that your leads were falling into, or you fixed the segmentation rule that accidentally fired off an email to your entire opt-out list.  Your...

Priorities for Testing your Marketing Technology Stack and Campaigns

by Adam New-Waterson | Mar 7, 2019 | All, Marketing Operations, Stack Moxie Testing

If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the...

3 Reasons Marketing OPS Professional Should Test Everything They Build

by Adam New-Waterson | Mar 5, 2019 | All, Marketing Operations, Stack Moxie Testing

Testing? Who has time for that? Not many marketers. That’s the unfortunate truth. With email campaigns, webinars, landing pages and advertising campaigns piling up, you’re probably testing one thing and moving on to the next to keep up with demand....

Automated Testing Best Practices for Marketing Operations

by Adam New-Waterson | Feb 28, 2019 | All, Best Practices, Marketing Operations, Marketo, Stack Moxie Testing

As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some errors? Frequently, some change somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of...
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