by M.H. Lines | Jul 12, 2021 | Best Practices, Product and Features, Stack Moxie Testing
Spoiler alert: We just launched a new feature named “Templates.” In my former days building a Center of Excellence for Marketing Operations or managing consulting teams, testing was both the bane of my existence and the savior. It is an oft lamented irony of...
by M.H. Lines | May 12, 2021 | Best Practices, Stack Moxie Testing
How many times have you checked a marketing campaign to make sure that it’s functioning correctly? Has your heart skipped a beat before you run a nurture campaign? How about triple-checking that your lead scoring is set up flawlessly for a page on your website?...
by M.H. Lines | Feb 26, 2020 | Stack Moxie Testing, Marketing Operations
Have you ever inherited a marketing automation platform in disarray? Or maybe you’ve been building one up over the years and it feels like it’s always teetering on the brink of chaos. Do you ever feel nervous rolling out new programs, workflows, or integrations...
by M.H. Lines | Feb 4, 2020 | Stack Moxie Testing
Devs and marketers have more in common than you might think. For example: we both move fast. We have to. Agility is a competitive advantage, whether it’s reacting quickly to a shifting market or tightening iteration cycles on user feedback. Where we differ is in how...
by M.H. Lines | Oct 30, 2019 | Stack Moxie Testing
One of our customers told us about a new use case a couple of weeks ago – using our tool to let their cross functional teams test against Marketo Configurations. And thinking of all the crap test data I’ve cleaned out of SFDC and Marketing automation...
by Andrew Graves | Oct 10, 2019 | Stack Moxie Testing
As the agile movement continues to mature, other parts of the enterprise are benefiting from the principles and practices. In many organizations, marketing is in the forefront of the movement from technical to citizen agile. Just as technology has become central to...
