We’ve now had two outages in six days. The first incident was a small one and our fault. Our API went down for Marketo users sending us live test leads. Because it sat between web team, product, and customer success, no one owned it and no one had a monitor on it. The...
It’s the thing everyone hates to hear the most — the system went down. In our case, last week for several hours overnight, one of our APIs went offline affecting a percentage of our clients. Once we realized the service was offline, it was fixed within 22...
Have you ever inherited a marketing automation platform in disarray? Or maybe you’ve been building one up over the years and it feels like it’s always teetering on the brink of chaos. Do you ever feel nervous rolling out new programs, workflows, or integrations...
Here’s a situation that’ll feel familiar: you just fixed a huge problem in your tech stack. Maybe you closed the blackhole that your leads were falling into, or you fixed the segmentation rule that accidentally fired off an email to your entire opt-out list. Your...
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what...
If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the...
