by Veronica Drake | Aug 4, 2021 | Marketing Operations
An important part of any organization’s error maturity is having a “rolling back” functionality so the team can revert back to a previous working dataset in the event of a failure. Despite being a powerful and important feature, few marketing technologies...
by Veronica Drake | May 27, 2021 | Marketing Operations, Best Practices
As an organization grows, it is vital to regularly assess the quality of RevOps that align sales, marketing, and customer success practices to maximize revenue. Though this can seem daunting at first, the importance of implementing a seamless, transparent framework...
by M.H. Lines | May 19, 2021 | Website Migration, Marketing Operations
We’ve now had two outages in six days. The first incident was a small one and our fault. Our API went down for Marketo users sending us live test leads. Because it sat between web team, product, and customer success, no one owned it and no one had a monitor on it. The...
by Adam New-Waterson | Apr 21, 2021 | Culture and Values, Marketing Operations
It’s the thing everyone hates to hear the most — the system went down. In our case, last week for several hours overnight, one of our APIs went offline affecting a percentage of our clients. Once we realized the service was offline, it was fixed within 22...
by M.H. Lines | Feb 26, 2020 | Stack Moxie Testing, Marketing Operations
Have you ever inherited a marketing automation platform in disarray? Or maybe you’ve been building one up over the years and it feels like it’s always teetering on the brink of chaos. Do you ever feel nervous rolling out new programs, workflows, or integrations...
by M.H. Lines | Jul 24, 2019 | Stack Moxie Testing, Best Practices, Marketing Operations
Here’s a situation that’ll feel familiar: you just fixed a huge problem in your tech stack. Maybe you closed the blackhole that your leads were falling into, or you fixed the segmentation rule that accidentally fired off an email to your entire opt-out list. Your...
