by M.H. Lines | Feb 26, 2020 | Marketing Operations, Stack Moxie Testing
Have you ever inherited a marketing automation platform in disarray? Or maybe you’ve been building one up over the years and it feels like it’s always teetering on the brink of chaos. Do you ever feel nervous rolling out new programs, workflows, or integrations... by M.H. Lines | Jul 24, 2019 | Best Practices, Marketing Operations, Stack Moxie Testing
Here’s a situation that’ll feel familiar: you just fixed a huge problem in your tech stack. Maybe you closed the blackhole that your leads were falling into, or you fixed the segmentation rule that accidentally fired off an email to your entire opt-out list. Your... by Adam New-Waterson | Mar 7, 2019 | All, Best Practices, Marketing Operations
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what... by Adam New-Waterson | Mar 7, 2019 | All, Marketing Operations, Stack Moxie Testing
If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the... by Adam New-Waterson | Mar 5, 2019 | All, Marketing Operations, Stack Moxie Testing
Testing? Who has time for that? Not many marketers. That’s the unfortunate truth. With email campaigns, webinars, landing pages and advertising campaigns piling up, you’re probably testing one thing and moving on to the next to keep up with demand.... by Adam New-Waterson | Feb 28, 2019 | All, Best Practices, Marketing Operations, Marketo, Stack Moxie Testing
As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some error? Frequently, some change, somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of... 