by Tyron Pretorius | Jun 29, 2022 | Marketing Operations, Marketo
This is a guest post written by Marketing Operations pro Tyron Pretorius. To read more from Tyron, find him on The Workflow Pro. As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution to... 
by Veronica Drake | Mar 3, 2022 | Marketing Operations
Marketing Operations is the cornerstone of an organization’s marketing team, assisting with every area of traditional marketing to increase its value. From initial planning to final analysis, Marketing Operations professionals strive to optimize each part of the... 
by Veronica Drake | Sep 29, 2021 | Events, Marketing Operations
Last week Stack Moxie and Dawit Tesfaye, AvePoint’s Director of Marketing, hosted a webinar about how AvePoint uses testing automation from Stack Moxie to scale its business and build out its new MarTech department. When it comes to managing a marketing tech stack,... 
by Veronica Drake | Aug 4, 2021 | Marketing Operations
An important part of any organization’s error maturity is having a “rolling back” functionality so the team can revert back to a previous working dataset in the event of a failure. Despite being a powerful and important feature, few marketing technologies... 
by Veronica Drake | May 27, 2021 | Marketing Operations, Best Practices
As an organization grows, it is vital to regularly assess the quality of RevOps that align sales, marketing, and customer success practices to maximize revenue. Though this can seem daunting at first, the importance of implementing a seamless, transparent framework... 
by M.H. Lines | May 19, 2021 | Website Migration, Marketing Operations
We’ve now had two outages in six days. The first incident was a small one and our fault. Our API went down for Marketo users sending us live test leads. Because it sat between web team, product, and customer success, no one owned it and no one had a monitor on it. The...