by Veronica Drake | Jan 11, 2023 | Best Practices, Events
UTMs, when implemented properly, are one of the most effective ways to understand campaign performance and traffic attribution. For marketers, these tracking links generate important data about the source of their website traffic and which which campaigns are driving...
by Veronica Drake | Nov 30, 2022 | Best Practices, Events
The end of 2022 is near, so sales and marketing teams are planning for 2023 to identify and set goals for the coming year. To do this, you should start by reviewing your 2022 goals and KPIs to assess how you performed and what adjustments need to be made for the next...
by Veronica Drake | Nov 18, 2022 | Best Practices
Since the beginning of technology, we have always had to verify that what we built actually does the thing it was designed to do. It’s the reason software companies have teams dedicated to QA. And just like software teams, Marketing Operations, Demand...
by M.H. Lines | Oct 27, 2022 | Best Practices
As marketers, it’s our responsibility to help our organization, from Product to Sales: Reach our target audience Make connections that foster brand awareness Drive leads to generate revenue Each marketing campaign presents a new opportunity to achieve this and,...
by Veronica Drake | Oct 12, 2022 | Best Practices, Culture and Values
As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack...
by Veronica Drake | Oct 6, 2022 | Best Practices, Events
Two weeks ago, OpsStars 2022 gathered some of the industry’s most prolific voices to talk all things Marketing and Revenue Operations. From tried and tested best practices to innovative new ideas, attendees left with an arsenal of new strategies to help develop their...
