by Bria Fox | May 12, 2021 | Best Practices, Stack Moxie Testing
How many times have you checked a marketing campaign to make sure that it’s functioning correctly? Has your heart skipped a beat before you run a nurture campaign? How about triple-checking that your lead scoring is set up flawlessly for a page on your website?... 
by Adam New-Waterson | May 5, 2021 | Best Practices, Start-up Life
Phase One – Marketing Infancy Young startups need deals – not documentation. The earliest deals are sourced by the founders as they validate their use case. Oftentimes sales will join next as the founders can’t scale this approach and have too many other... by M.H. Lines | Mar 11, 2020 | Best Practices
Last week, Sequoia released an article providing guidance for their start-up. In this missive, they compared the COVID-19 outbreak to the most recent recessions. I’m not an expert, but synthesizing the recent advice, the best case scenario is that we’ll see... by M.H. Lines | Dec 4, 2019 | Best Practices
In three different roles across my career, I was introduced to Deming and the Toyota Lean Quality Methodology. I lived the most recent technology iteration, agile methodologies, when I was lucky enough to work for Robert Holler and Denise Grey at VersionOne. I went... by M.H. Lines | Sep 16, 2019 | Best Practices
Everyday, we all experience the product of bad decision in deliverabilty or customer experience. Especially in email. Oversending. Bad targeting. Mass emails. Bullshit personalization. Spam. Funny how good intentions actually lead to better deliverability. 98%... by M.H. Lines | Jul 24, 2019 | Best Practices, Marketing Operations, Stack Moxie Testing
Here’s a situation that’ll feel familiar: you just fixed a huge problem in your tech stack. Maybe you closed the blackhole that your leads were falling into, or you fixed the segmentation rule that accidentally fired off an email to your entire opt-out list. Your... 