by Adam New-Waterson | Mar 7, 2019 | All, Best Practices, Marketing Operations
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what...
by Adam New-Waterson | Mar 7, 2019 | All, Events, Marketo
I spent much of last week, with my team at Marketo RKOM getting connected to the Marketo LaunchPoint Partner network and many of the Marketo Account Managers. It was was my first glimpse into the Marketo world that I have heard so much about, and it was a great first...
by Adam New-Waterson | Mar 7, 2019 | All, Marketing Operations, Stack Moxie Testing
If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the...
by Adam New-Waterson | Mar 5, 2019 | All, Marketing Operations, Stack Moxie Testing
Testing? Who has time for that? Not many marketers. That’s the unfortunate truth. With email campaigns, webinars, landing pages and advertising campaigns piling up, you’re probably testing one thing and moving on to the next to keep up with demand....
by Adam New-Waterson | Feb 28, 2019 | All, Best Practices, Marketing Operations, Marketo, Stack Moxie Testing
As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some errors? Frequently, some change somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of...
by Adam New-Waterson | Feb 28, 2019 | All, LaunchPoint, Marketo
We are excited to announce that Stack Moxie has been selected to participate in the Marketo LaunchPoint Connect event, taking place in San Mateo on October 25th. The LaunchPoint Connect event is an excellent opportunity to engage with Marketo’s fully integrated...
