Today, we’re announcing our Managed Services and Consulting practice—a dedicated offering that helps our customers operationalize testing, QA, and compliance across their revenue and go-to-market (GTM) stack.
As Simon Sinek would say, let’s start with why.
As any venture scale startup knows, the game is that you grow fast or die fast. Our goal was to grow fast, but nothing ever goes quite to plan, and we wound up only doubling the last couple of years. And, in service of our customer needs, wound up being profitable. It is a dangerous luxury. If we are growing too slowly for VC, I can do things the VCs won’t like.
We’ve always been pragmatic about growth—building profitably and sustainably, so we can choose what’s right for our customers. That means we get to buck the trends that hurt buyers and teams just trying to do good work.
Even with the best VC’s in the business backing us, I’ve always bucked the groupthink that doesn’t serve our customers.
Bucking Trend #1: The SDR Script
You know the one: Mass cold emails with hyper-personalized first lines and zero context.
Discovery calls designed to qualify the buyer, not help them. No demo until you’ve passed the gauntlet.
This wasn’t customer-centric—it was funnel-centric. It optimized for conversion rates, not trust.
We chose a different path. We’ve always believed the best demo is one that starts with, “Here’s what you asked to see.” And the best email? The one that’s useful, even if you never respond.
So when people told us to scale our sales team with SDRs and a predictable revenue playbook, we said no. Even turned down investment dollars tied to the requirement. We built the infrastructure to self-serve, and when customers wanted help, we gave it—without forcing them through hoops.
Bucking Trend #2: Forcing Product Engagement
VCs love a good “DAU” curve. The higher the daily active users, the bigger the multiple.
But here’s the thing: our users don’t live in Stack Moxie. They live in Salesforce, HubSpot, Marketo, Outreach, and Google Ads. That’s where campaigns launch, and that’s where things break.
So we didn’t build Stack Moxie to maximize DAUs—we built it to do testing wherever the teams already work. That’s not great for stickiness metrics. But it’s great for customer value.
Because our mission is to make testing invisible, seamless, and reliable. Not addictive, and certainly not by wasting their time forcing them through a login.
Bucking Trend #3: Charge More Because You Can
A common bit of pricing advice in SaaS: “If they’ll pay $50K, charge $70K.” It’s a margin-first mindset.
But we’ve always favored the opposite: Start small. Prove value. Earn trust. Expand.
We let customers grow into their contracts. We offer free tiers when we can. We’ve given away entire services to help teams prove value internally. Why? Because our revenue doesn’t need to impress a board—it just needs to support a business.
Why VCs Hate Services
Let’s pull back the curtain. Venture capital firms don’t hate services because they’re bad. They hate them because Wall Street doesn’t love them.
Product revenue is (theoretically) infinitely scalable. It doesn’t require more humans to grow. Services, on the other hand, are messy. People-intensive. Harder to automate. They drag down revenue multiples in IPOs. So the conventional wisdom is: avoid them.
But here’s the reality: great services unlock great product growth. Allow us to identify friction points before they drag down a user. And with a new category, some times it easier to consume a service than it is a product. Harder for us, but easier for our customer. Radical, right?
Is this a hard decision? You bet.
Great consulting services are hard, but we are really experienced and know how to do this. It isn’t a hard decision because consulting is hard.
It is hard because it means giving up on the road we were on. You see, I believe that just like engineers have Data Dog, and Cloud teams have Splunk, Revenue teams need a monitoring platform. It is a massive market opportunity, and the path is paved with lots of integrations.
Which is the very definition of winner take all market – a market that will be crowned by venture capital (they always are).
So, going services means I’m conceding that #1 spot. It means that most likely, we won’t be #2 or #3 either. One of our founding core values is world class as our north star. Not fighting for to be #1 is a tough pill to swallow.
But it is made infinitely sweeter that I can do it in service of my customer’s needs.
Why We’re Doing This Now
All that to say – we didn’t launch services because we had to. We launched them because customers kept asking.
Can you set up our testing frameworks?
Can you manage the QA for every campaign launch?
Would you meet with our privacy attorney? Can you validate our legal and privacy rules are being followed? Can you tell me if the error was ever fixed?
Now, the answer is yes.
Today, we’re launching Stack Moxie Managed Services.
It’s the same testing automation we’re known for, wrapped in expert delivery and hands-on support. We’ll still build product. We’ll still automate like mad. But when you need a team to run the testing for you, now we’re here.
