If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the people who never have enough time in the day to do ALL THE
Testing? Who has time for that? Not many marketers. That’s the unfortunate truth. With email campaigns, webinars, landing pages and advertising campaigns piling up, you’re probably testing one thing and moving on to the next to keep up with demand. It’s all fun and games until something breaks. Then you you need to contend with the proverbial evil-looking steampunk cat
As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some errors? Frequently, some change somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of investigation, fixing, and explaining. Because, typically, you test once to ensure everything is working and get on
Organized, institutional testing is critical to operating a stable, scalable martech stack. Lead generation, and ultimately the health of your business, heavily relies on airtight system infrastructure. As your stack continues to grow, it’s important to build on a stabilized and vetted environment to identify gaps within any existing or newly added implementation. Understanding the impact of operational changes can
