Imagine marketing automation monitoring that alerts you when programs stop creating the right campaign memberships or triggering the right emails.
An important element in a marketing team’s journey to becoming agile is adopting a culture of continuous learning. This learning needs to come not only from the team’s successes, but more importantly, from its failures. When customers on our platform discover issues in their marketing technology stacks, all too often, we hear embarrassment about the […]
Devs and marketers have more in common than you might think. For example: we both move fast. We have to. Agility is a competitive advantage, whether it’s reacting quickly to a shifting market or tightening iteration cycles on user feedback. Where we differ is in how we achieve that agility. Devs have a deep, mature […]