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Great article on DevOps … and how MarketingOps can learn from our elders

There is so much talk about Marketing Operations – MOps or MarketingOps (or a thousand other abbreviations).  But I’m constantly surprised that Marketers want to blaze their own trail in creating Marketing Operations, rather than learning from our big brother, DevOps. Last month, we had incredible attendance (ok, so my expectations are low …) at Eric’s 3 Operational Metrics webinar

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M.H. Lines September 26, 2019

Deliverability from the experts at Braze

Everyday, we all experience the product of bad decision in deliverabilty or customer experience.  Especially in email.   Oversending.  Bad targeting.  Mass emails.  Bullshit personalization. Spam.  Funny how good intentions actually lead to better deliverability. 98% of my career has been in B2B.   But I’ve loved the work Braze has done lately.  Especially a recent blog post by  Alison Gootee.    And

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M.H. Lines September 16, 2019