As your team grows and your campaigns expand, it’s impossible for Marketing Operations admins to maintain control over tracking. There are too many people putting links in too many places, which causes your tried and true templates and worksheets to degrade over time...
As marketers, it’s our responsibility to help our organization, from Product to Sales: Reach our target audience Make connections that foster brand awareness Drive leads to generate revenue Each marketing campaign presents a new opportunity to achieve this and,...
List imports are guaranteed to go wrong. If someone doesn’t forget to import a field of critical data, they probably imported duplicate leads or overwrote good data. To get imports done right, you need an experienced admin that’s familiar with the system, understands...
Webinars and other virtual events give you the opportunity to connect with prospects and customers from any distance, which is especially important in today’s hybrid virtual world. Webinar providers, like GoToWebinar, make hosting webinars easier than ever, but add an...
As a Marketing Ops professional, your role has many functions that contribute to the greater success of the organization. But without an effective way to measure those contributions, it’s difficult to understand the full impact your work has on the business. Stack...
