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A Centralized Marketo Attribution Model

by Tyron Pretorius | Jun 29, 2022 | Marketing Operations, Marketo

This is a guest post written by Marketing Operations pro Tyron Pretorius. To read more from Tyron, find him on The Workflow Pro. As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution to...

What’s Your Plan to Test Campaign Launches?

by Veronica Drake | Jun 1, 2022 | Product and Features

What does your marketing or sales team do to test campaign launches?  If you don’t have a plan, you should. It is crucial to have a quality assurance plan for each campaign. Without a plan, errors may go unnoticed, taking what should have been a successful...

Quick! Are Your Website’s High Priority Pages Loading?

by Veronica Drake | Jun 1, 2022 | Product and Features

Look at your watch. Do you know if your website’s high-priority pages are up right now? Are your landing pages loading? Can users access the login page? Being able to quickly test if a website’s top pages are loading would be really helpful right about now. Stack...

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