by Veronica Drake | Aug 26, 2021 | Best Practices, Culture and Values
When creating a transparent marketing and sales organization, ensuring everyone understands the company’s tech stack and how each piece fits together is essential. From questions about capacity to considering new technology, the first step is to provide define the...
by Veronica Drake | Aug 16, 2021 | Best Practices, Culture and Values
As part of a look at how communication serves to benefit your team’s trust, especially related to errors and outages, it’s important to view error maturity as its own (though related) component to be evaluated and optimized. Along with a process for reporting errors...
by Veronica Drake | Aug 4, 2021 | Marketing Operations
An important part of any organization’s error maturity is having a “rolling back” functionality so the team can revert back to a previous working dataset in the event of a failure. Despite being a powerful and important feature, few marketing technologies...
