by M.H. Lines | Sep 30, 2019 | Culture and Values
This summer, as we prepared to launch V2 of our platform to the world, we spent a bit of time on our values again. I was lucky enough that Heather Clarson is my cousin- in addition to an incredible career at Coca-Cola, she now leads development at the Atlanta...
by M.H. Lines | Sep 26, 2019 | Agile Marketing
There is so much talk about Marketing Operations – MOps or MarketingOps (or a thousand other abbreviations). But I’m constantly surprised that Marketers want to blaze their own trail in creating Marketing Operations, rather than learning from our big...
by M.H. Lines | Sep 16, 2019 | Best Practices
Everyday, we all experience the product of bad decision in deliverabilty or customer experience. Especially in email. Oversending. Bad targeting. Mass emails. Bullshit personalization. Spam. Funny how good intentions actually lead to better deliverability. 98%...
